Bachelor [Media Studies] From Augustana University

This technology has not only changed the delivery of messages but the content as well. Communication professionals today must be able to understand the types and processes of influence within, as well as the cultural insight that can be gained from new media communication so they can be effective analysts, producers, and consumers of such communication. This understanding is centered on the study of texts, audience, and production.

Further, a deep understanding of new media processes is important for effective citizenship in a digital age where students will face countless opportunities to consume, interpret and create media messages. Their knowledge and skill in this area will have lasting impacts upon the ethics and effects of media as well as the world at large.