Bachelor of Business Administration [B.B.A] [Marketing] From Radford University

The major in marketing is concerned with principles and methods?used by organizations to plan, produce, price, promote and distribute products or services in such a way as to meet both the goals of the organization and the needs of the consumer. Areas of study include consumer behavior, marketing strategy, marketing research, advertising and promotion, product planning, research, retailing, sales, logistics, and supply management.