Master of Science [M.S] (Digital Marketing)
Field of Study:
₹24.5 L/Yr
Through this course one will:
- Study digital marketing strategy, content marketing, social media marketing, digital advertising, marketing analytics, big data marketing, and customer experience management
- Learn to take a marketing campaign from strategy and lead generation to analytics and optimization
- Develop and evaluate marketing plans that harness the power of digital media
- Break down and interpret big data and key performance indicators (KPIs) to segment markets and position brands
- Learn to use social media to promote brands and engage with customers
- Gain knowledge and experience in search engine optimization and user experience (UX) design
- Interpret click-through analytics to evaluate online advertising efforts
- Learn from real-world examples and actual clients
- Become proficient in the latest digital tools and techniques, such as PPCs, SEMRush, Wishpond, Google Analytics, Google Ads, HubSpot and Hootsuite
- Benefit from a flexible schedule with multiple start dates throughout the year, and they can complete their degree in as little as 15 months
- Collaborate in small classes led by accomplished faculty and featured practitioners in the field of digital marketing
- Have the option to become SAS certified
- Study digital marketing strategy, content marketing, social media marketing, digital advertising, marketing analytics, big data marketing, and customer experience management
- Learn to take a marketing campaign from strategy and lead generation to analytics and optimization
- Develop and evaluate marketing plans that harness the power of digital media
- Break down and interpret big data and key performance indicators (KPIs) to segment markets and position brands
- Learn to use social media to promote brands and engage with customers
- Gain knowledge and experience in search engine optimization and user experience (UX) design
- Interpret click-through analytics to evaluate online advertising efforts
- Learn from real-world examples and actual clients
- Become proficient in the latest digital tools and techniques, such as PPCs, SEMRush, Wishpond, Google Analytics, Google Ads, HubSpot, and Hootsuite
- Benefit from a flexible schedule with multiple start dates throughout the year, and students can complete their degree in as little as 15 months
- Collaborate in small classes led by accomplished faculty and featured practitioners in the field of digital marketing
- Have the option to become SAS certified
Important Dates
Event | Application Date |
---|---|
Application Deadline For Fall Intake | |
Tuition Fees
Year | 1st Year Fees |
---|---|
Tuition Fees | ₹2449400 (USD 29550) |
Eligibility & Entry Requirement
Academic Eligibility:
- Students should have Bachelors degree in the related fields from the recognized university.
- A GRE/GMAT exam is not required, however, exam scores may optionally be submitted in support of the application.
Indian Eligibility:
- A minimum Bachelor’s grade point average (GPA) of 3.0
- An Official English Language Proficiency examination such as: TOEFL, IELTS is required for all non-native English speakers.
Scores Required
Required Document List
The Documents required are:
- Official transcripts from all undergraduate institutions.
- 2 Letters of recommendation
- Professional resume
- Essay/Personal Statement
- Passport: Photo Page Copy
- TOEFL or IELTS score for International students
- International applicants must provide a copy of their passport, a sponsor letter, and a bank letter in order to promptly receive an I-20.
Course Guides
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Career and Placement after Course
Career options can be found as a:
- Digital marketing manager
- Digital marketing strategist
- Digital marketing analyst
- Digital advertising account executive
- Digital media planner
- Digital advertising specialist
- Digital advertising analyst
- Social media manager
- SEO specialist
- Content marketer
- Performance marketing manager
- Marketing technician & automation manager
- UX designer
Scholarship Grants & Financial Aids
Name | Scholarship Per Student | Level of Study | Type | |
---|---|---|---|---|
QS Leadership Scholarship | Scholarship per student₹ 8.3 L/Yr$10,000 | Level Of StudyMaster | TypeMerit-Based | |
Chuan Ai Lu Engstrom Memorial Scholarship | Scholarship per student₹ 82,890/Yr$1,000 | Level Of StudyBachelor | TypeMerit-Based | |
KC Mahindra Scholarship | Scholarship per student₹ 4.6 L/Yr$5,542 | Level Of StudyMaster | TypeMerit-Based | |
ASID Foundation Legacy Scholarships | Scholarship per student₹ 3.3 L/Yr$4,000 | Level Of StudyBachelor | TypeMerit-Based | |
Joint Japan/World Bank Graduate Scholarship Program | Scholarship per studentVariable Amount | Level Of StudyMaster | TypeMerit-Based | |
Bharat Petroleum Scholarship 2020 | Scholarship per studentVariable Amount | Level Of StudyMaster | TypeMerit-Based |
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Course Curriculum:
The program is up to date with current trends of data analysis and marketing and prepares for the job market in the near future. It's a trimester program so there is a lot to learn in a short period of time.
Fees:
$935 per credit hour with approximately $120 fees in total for every trimester. On average, people take 9 credits so the fee becomes $8500 per trimester
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