Bachelor of Arts [B.A] [Integrated Strategic Communication - Public Relations] From University of Wisconsin

The goal of this emphasis is to understand objectives and strategies that shape the information delivered to publics. Students are prepared to analyze, design, and manage public relations messages.

UW-Eau Claire integrated strategic communication majors learn by doing. In addition to learning the principles and practices of ethical and effective communication, students learn and apply the skills necessary for success in the rapidly-changing profession. They apply their knowledge and skills through case studies and group projects at every course level. They also conduct research and create public relations and advertising campaigns for campus and community clients, including the UW-Eau Claire Integrated Marketing and Communications Office, Downtown Eau Claire and Sacred Heart Hospital. Working in collaboration with department faculty, students have recently conducted original research on topics including how audiences consume and share online contents and how audiences respond to public health campaigns.