Whether a program is worth it or not depends on what you want from it. So I will try my best to answer this question generally. Let’s consider some scenarios and see where the Digital Marketing and Social Media strategy program is beneficial and where it’s not.

• • If you already have a Digital Marketing role in an organization with 2 or more years of experience. This is because the IIM tag might help you boost your salary package and climb the hierarchy within your organization.
  • If you want to switch your domain to Digital Marketing. This Certificate will be beneficial in this case as no matter how much experience you have, you are a fresher in this field. So for such people, it’s necessary that they take up relevant courses according to their current work profile. In such a scenario I will recommend you take up freelancing in Digital Marketing while you continue to work on your core profile. This will ensure that you change your career when you witness growth only.
  • If you are a fresher who has just completed their graduation then Digital Marketing Program from a specialized institute is definitely a good choice.

My personal opinion is that specialized institutes are way better than IIMs to start a career in Digital Marketing. Rest is your choice.