How is MICA, Ahmedabad?

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Aditya Shah Posted On - Mar 16, 2023

Studied at MICA, Ahmedabad

At MICA Ahmedabad, you will experience a learning environment that promotes love and affection towards your field of study.

MICA is a specialized institute that offers courses in Strategic Marketing and Communication. The curriculum and pedagogy are designed to cater to the specific needs of this niche field. The specializations in the final year, such as Advertising and Brand Management, Digital Marketing, Media Management, and Market Research, will equip you with the skills required for your dream job.

The faculty at MICA is highly knowledgeable and experienced in this field. You will have access to their expertise, which is unparalleled in the industry. The industry sessions organized by the institute provide a unique perspective on the current trends and practices in the field of strategic marketing and communication.

Apart from academics, campus life at MICA offers something for everyone. Whether you are interested in sports, clubs, or the library, there is always something to keep you engaged. The institute has one of the best libraries, which is well-stocked with the latest books and resources in the field of strategic marketing and communication. The committees and clubs at MICA are highly active and offer opportunities to develop leadership and management skills.

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Shreyashri Mukherjee Posted On - Mar 26, 2021

Studied at MICA, Ahmedabad (2019)

Stating facts is the best way to tell about a college rather than addressing people's individual opinions. Since MICA Ahmedabad is mainly known for its MBA program, some facts about the college are:

Infrastructure- It is state of the art infrastructure. The college has a library named KEIC which is in very good condition. Buildings and facilities are some of the best available in India.
Faculty- Professors are highly skilled and experienced. Some have high expertise in their respective fields.
Teaching Methodology- Case-based study is preferred. The main focus is on research work that creates huge opportunities to gain industry experience, and for this, students have to take a dissertation in the second year.
Guest Lectures- Students are exposed to the latest market ideas by regular guest lectures by CMOs, industry specialists, and interaction with creative pioneer people.
Student Activities- MICA Ahmedabad treats you like an independent adult who is capable of making life decisions. There are zero restrictions imposed on students which in fact, moulds a student into being more responsible. Students are given regular activities that engage them to think out of the box.
Alumni network- Though there is not a huge alumni network it is growing for sure. Because of being a niche specific institute till the late 2000s, there were only a few seats. But now, the batches have over 160 students.
Placements- Average Package at MICA is 13.6 LPA which is pretty good but the highest packages are bagged by the top 20% of students of the class which is not good. 80% of the students of the passing batch settle for average placements in spite of the brilliant quality of education provided at MICA.
Students- The peer group at MICA is very competitive when it comes to engaging in projects and activities. Students are mostly focused and mature. The gender ratio at MICA is 50-50 which is very impressive as compared to other B-Schools.
Hostels- During the first year, you will get a double occupancy room, while in your second year, you will be allotted a single-seater room in the co-ed hostel.
Fees- For the entire course, you need to pay around 14-15 lakh Rupees which is not a lot as compared to other B-schools like FMS or JBIMS.

MICA is one of the best institutes for Communications Management and related specializations. If you are not solely driven by the packages and are genuinely interested in Media and Advertising then you should definitely go for MICA Ahmedabad.