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What are the prospects of pursuing an MBA in Marketing from IIMs, JBIMS, XLRI, MICA, or SIBM, with poor academics, and how can one compensate for the same?

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Pranav Khera Posted On : February 21st, 2023
Guest Faculty at JBIMS for training students for GDPI for placements

Your poor academic record can be a major hindrance, especially in summer placements because the companies know you haven’t done anything major yet in the B School. So I will suggest you some tips that might help you compensate for your low 12th class marks and get you a good internship offer

  • Enroll in an online course as this might be a major topic of discussion in the interview. It should preferably be an advanced version of your current course or a unique course.
  • Get involved in volunteer work at NGOs. This will not only prove to be beneficial during your interview but also will help you become a part of social service committees on campus.
  • Master a new language preferably French, Mandarin or Spanish as this may increase your chances of getting International placement or foreign exchange.
  • Look for internships that offer practical knowledge for a short period of time.

As far as the Final Placements are concerned, you will have to improve your profile to attract the best recruiters. Some tips to improve your general profile are

  • Rather than focusing on your past academics, focus on the new phase of your life and give your best
  • Go for courses that offer live projects as recruiters highly prefer such exposure. Sometimes even the on-campus committees offer such live projects. Many times the winners of such projects get amazing PPOs or cash prizes.
  • Joining a good on-campus committee is beneficial not only in maintaining a good campus life but also improving your overall profile. You get amazing exposure by interacting with industry professionals in the corporate world during events and conferences.
  • If you are skilled at writing, do the same for business magazines or websites.

All this will help you make the most out of your MBA experience and also improve your profile enough to attract the best placement offers. The only key is to work hard relentlessly.

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Which college is better for a PGDM in Marketing, IMS Ghaziabad or NDIM Tughlakhabad?

AJ
Arshit Jain Posted On : February 21st, 2023
Nemesis CAT Apti Lover (2016–present)

To achieve a strong professional profile, it is recommended that you aim for a MAT score of 97 or above, or take the MAT exam again for the best results. Additionally, having a valid license for a two-wheeler may be beneficial for a sales profile, but it's best to confirm this with the placement officer.

In the event that you cannot reach the desired MAT tier, building a LinkedIn profile and connecting with alumni who have worked in sales profiles may provide insight into job stability and average take-home salary. Keep in mind that the success of a few students, even if they are featured in promotional posters, may not accurately reflect the experiences of the entire student body.

It's also important to consider placement quality, stability, and job sustainability when evaluating institutions. For instance, with a high student intake, NDIM may not necessarily guarantee quality placements. Checking LinkedIn for reviews from alumni may offer a more accurate perspective.

Lastly, be mindful when considering IMS G as there have been reports of dissatisfaction with placements among current and former students. It may be wise to consult LinkedIn for reviews and make an informed decision, as the investment in your education is significant.

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Is it true that MBA marketing freshers are offered sales jobs? Even if they are from JBIMS or SIMSREE?

SP
Sanket Patil Posted On : February 20th, 2023
Jamnalal Bajaj Institute of Management Studies (Graduated 2005)

This is true for almost all the B Schools. Many B Schools offer sales jobs to MBA Marketing freshers even if they are from JBIMS or SIMSREE. There are some logical reasons behind this are as follows:

  • You need to know the basics to understand the higher level of knowledge 
  • Eventually, you will be responsible for managing large teams. So with a sales job, you are familiarized with handling teams that do core sales.
  • The exposure connects you with various people in the hierarchy 
  • Your ultimate role in life will be a salesperson as you will be seeking your idea to go Manager or a business idea to your CEO, so it’s better to enter early in the field and grasp the basics.

The requirement of experience depends solely on the company you are applying to. But I will personally suggest you be flexible and open to all profiles rather than targeting a single one.

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Which one is better: IIFT Delhi, JBIMS or SP Jain (Marketing) if I was looking for good placements and brand and I have converted all three?

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Shaunak Acharya Posted On : February 20th, 2023
MBA from Faculty of Management Studies, University of Delhi

To choose a college that is perfect for you, one needs to ponder various questions repeatedly. These questions will help you get a clear idea about what you want from MBA and which college will help you achieve that.

  • Which area do you want to specialize in?
  • Are you included towards functional level clarity (Operations, Finance, Marketing, Tech) or granular level clarity (FMCG marketing/Digital e-commerce marketing/Sales or Product Management/Project Management or General Management)

If the answer to it is yes, then analyze the reports of these institutes to find where each one of them stands. Looking at average CTC is not the right way and is in fact misleading.

Other things you should consider before choosing a B School are

  • The admission procedure and the level of difficulty of entrance exams if these colleges 
  • The practicality and relevance of the curriculum as per the recent industrial trends
  • The profiles of your batchmates and their diversity The size and brand of the alumni base and the opportunities you will be availing through them
  • The importance of overall personality grooming

One thing you should keep in mind is that brands are just a stepping stone in your career journey and not the main factor. These institutes have been able to establish the brand name mainly because of where their alumni have reached now. So brands are helpful in the short run only.


 

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What courses should I do before pursuing an MBA at IIM Sambalpur if I have an interest in finance and marketing?

SJ
Sidhharth Jain Posted On : February 13th, 2023
MBA from Indian Institute of Management Kozhikode (Graduated 2020)

It is completely normal to have an interest in both finance and marketing, as they are both important and widely applicable areas of business. To explore your interest in finance, there are many short, introductory courses available on platforms like Udemy that can be completed at a relatively low cost, such as for no more than INR 500. Additionally, you can read basic finance books from any commerce background to gain a solid foundation in the subject. Similarly, for marketing, there are many courses available on platforms like Udemy, as well as other sites. However, it is worth considering that pursuing an MBA program with a fresh mind and an open outlook for many possibilities may be beneficial for gaining a comprehensive understanding of marketing.

In addition to gaining specialized knowledge in finance and marketing, it is also important to have a good understanding of MS Excel and Powerpoint. These skills are widely used in the business world and will be beneficial for any professional in any vertical or specialization.

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Which college to choose from IIM Raipur or SCMHRD for Marketing? Please help.

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Sagardeep Posted On : February 6th, 2023
Studied at IIM Raipur, Chhattisgarh, India

When considering whether to attend IIM Raipur or another institute, it is important to consider a variety of factors. Both IIM Raipur and SCMHRD offer good placement opportunities for Marketing, however, the faculty and the curriculum may differ. It is recommended to attend lectures and evaluate which institute's faculty aligns more with your learning style and goals.

IIM Raipur has a strong reputation in the field of marketing and has won several marketing-related business school competitions over the years, making it a good choice for students interested in this domain.

From a long-term perspective, having an IIM tag on your resume can be beneficial. It makes you a part of a larger alumni pool and can open up many opportunities in the future. Many premium job portals have a criterion of "IIMs/ISB/XLRI/MDI only" for certain job openings, which could be a factor to consider when looking for post-MBA job opportunities.

It is important to keep in mind that the choice ultimately depends on the individual student's priorities and preferences. The information provided is only a guide to help in the decision-making process.

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Which college is better for an MBA (PGDM) in marketing among IMT Ghaziabad and baby IIMs (Nagpur, Visakhapatnam, Amritsar)?

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Raja Yaduvanshi Posted On : February 4th, 2023
PGDM in Finance, Institute of Management Technology, Ghaziabad (Graduated 2019)

When considering MBA programs, it is important to recognize that not all institutions are created equal. Some institutions often referred to as "legacy institutions," have a long history of success and are widely recognized as some of the best business schools in the country. Other institutions, often referred to as "baby IIMs," are relatively new and may not yet have the same level of prestige or reputation as legacy institutions.

However, when it comes to choosing a business school, it's important not to compare legacy institutions and baby IIMs directly, as each has its own strengths and weaknesses. Instead, it is recommended to focus on the specific institution and the attributes it brings. One such institution is IMT Ghaziabad, which is a well-established institution that is known for its academic programs and reputation in the industry.

It's important to note that MBA aspirations can differ from person to person and it's essential to identify what the MBA means for you. There are two types of MBA aspirants:

  • For whom, MBA means only IIM (no matter which one and the attributes related to it)
  • For whom, MBA means legacy institutions, who have emerged victorious with their brand name like BLACKI IIMs, ISB, XLRI, FMS, SP Jain, JBIMS, IIFT, MDI Gurgaon, NMIMS Mumbai, SIBM Pune, IMT Ghaziabad, IIT B/D, SCMHRD, IMI Delhi, XIBM and established their legacy since decades.

It is highly recommended to decide by yourself, Among which category you belong, and then go for it. According to the opinion stated in the passage, the recommendation is towards the category of legacy institutions.

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How is life at IMT Ghaziabad and scopes after MBA in marketing?

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Saurabh Gupta Posted On : January 27th, 2023
Studied at Universal Business School

The general campus life at IMT Ghaziabad is pretty hectic for first-year students. Right after you join, the Personality Development Program is conducted by the seniors. After this, the committee selection process begins. College life is extremely rigorous and includes fest management, mess, seniors placements, and internships. You have to manage and prioritize all such activities altogether. You learn to manage your time, face tight deadlines, and maintain your emotional stability throughout.

Some other aspects of life at IMT Ghaziabad are

  • Placements: IMT Ghaziabad placements are known to be the best in the Marketing sector. While many think that only freshers or people with less experience can get Marketing roles, it’s not true. It completely depends on the company offering the role. IMT provides you with lots of opportunities in sales and a few roles in core marketing, media & advertising, and digital marketing. IMT Ghaziabad is the best to kickstart a career in Marketing as it offers the best opportunities and has a strong alumni network.
  • Fees: IMT Ghaziabad fee structure for PGDM, PGDM Marketing, PGDM Banking, and Financial Services and PGDM Finance is INR 19.38 lakhs.
  • Hostel: IMT Ghaziabad has two hostels, one inside the campus and the other CDL, 4 km by walking distance. You can choose to stay at either during the first year but in the second year, you have to stay at the on-campus hostel only. CDL has much more freedom and better amenities like Air Conditioned rooms.
  • Food: IMT Ghaziabad’s mess food is managed by the mess committee which is run by the students themselves. The quality of food is good but once in a while students get bored and ask for a change of the menu. The CDL students can come to the campus mess for the food.
  • Prospects: Today the corporate world requires more from MBA graduates rather than specialization in certain fields. IT and Services are doing fairly well and are expected to do so in the future without much change. Analytics is in great demand and will continue to be in demand for at least 5-7 years 

The Indian market has been witnessing an increase in demand for jobs where MBA graduates have a great variety to choose from.

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What would you choose between IMT Ghaziabad and IIM Visakhapatnam if you are interested in marketing and have an experience of 2+ years?

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Shyam Kumar Posted On : January 24th, 2023
studied at Indian Institute of Management, Ahmedabad (2008)

IMT Ghaziabad is known for its specialty in the marketing domain. Moreover, it has a stronger brand name in contrast to IIM Visakhapatnam which has just been newly established. Despite being an IIM it lacks the necessary credibility which is not the case for IMT Ghaziabad.

If you are interested in marketing particularly, there is no need to even compare IMR Ghaziabad with IIM Visakhapatnam. It definitely is the former.

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Which IIM is better if I want to pursue MBA in marketing, IIM RAIPUR or IIM ROHTAK?

SG
Sahil Gupta Posted On : January 21st, 2023
PGP - MBA from Indian Institute of Management Raipur (Graduated 2022)

Both the IIMs, IIM Rohtak and IIM Raipur give an edge to each other in the sense that they have similar faculty, teaching methodology, rankings, placements, and brand value. 

However, IIM Rohtak has a locational advantage being situated in the NCR region. This attracts more corporates and companies for placements. It also has a bigger batch size than IIM Rohtak and a strong alumni base.

Ultimately it’s you who decides the B School that is most suitable for you. Both these IIMs are almost similar but I have to say IIM Rohtak gives a slight edge to IIM Raipur.

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