Whether a program is worth it or not depends on what you want from it. So I will try my best to answer this question generally. Let’s consider some scenarios and see where the Digital Marketing and Social Media strategy program is beneficial and where it’s not.

• • If you already have a Digital Marketing role in an organization with 2 or more years of experience. This is because the IIM tag might help you boost your salary package and climb the hierarchy within your organization.
  • If you want to switch your domain to Digital Marketing. This Certificate will be beneficial in this case as no matter how much experience you have, you are a fresher in this field. So for such people, it’s necessary that they take up relevant courses according to their current work profile. In such a scenario I will recommend you take up freelancing in Digital Marketing while you continue to work on your core profile. This will ensure that you change your career when you witness growth only.
  • If you are a fresher who has just completed their graduation then Digital Marketing Program from a specialized institute is definitely a good choice.

My personal opinion is that specialized institutes are way better than IIMs to start a career in Digital Marketing. Rest is your choice.

When it comes to pursuing higher education, the choice of the program can greatly impact your career goals and objectives. A postgraduate executive certification in General Management from IIM Raipur is a great option that may align with your objectives. The Indian Institute of Management (IIM) Raipur is a premier management institute known for its excellent faculty, world-class infrastructure, and curriculum that is designed to provide students with a comprehensive understanding of the various aspects of general management. 

The executive certification program is specifically designed for working professionals who want to enhance their management skills and knowledge while continuing to work. The program is tailored to meet the needs of working professionals who want to take a step forward in their careers. The curriculum is designed to provide students with the knowledge and skills they need to excel in their roles as managers and leaders. The program is also designed to provide students with the opportunity to network with other professionals in their field, which can be beneficial for career advancement.

However, it is worth noting that the opinion of the speaker about Executive Certification, in general, may be different and may not hold a high opinion on it. It is important to conduct your own research and weigh the pros and cons of the program before making a decision.

It depends on your expectations. Doing a PGCBM will certainly be a good addition to your resume. You will get to learn from some of the leading professionals in the field of management. You will also get the opportunity to network with XLRI alumni. You can benefit a lot if you have a start-up idea and want to learn the ropes of management. 

But getting better job offers based on the certification can be difficult. A PGCBM is not as valuable as the flagship programs offered by XLRI, in terms of immediate improvement in career outcomes.