XLRI Jamshedpur has been ranked 9th for Management by NIRF in 2019. The digital marketing course by XLRI has been designed for working marketing and sales professionals and is known for its hands-on practice of digital tools.
Some important features of the program are as given below:
Admissions:
Eligibility criteria |
Minimum 3 years of work experience Bachelor’s degree from a recognized University |
Total seats |
25 |
Fees |
INR 70,000 |
The course has a good mix of theory and practical subjects with a comprehensive capstone project at the end of the semester related to the different aspects of digital marketing. It has core subjects like strategic brand communication, digital media analytics, content marketing, marketing plan and more. The curriculum has been designed in a way to build and develop a better understanding towards digital marketing tools and manage digital campaigns.
The program is demonstrated through live lectures and modules that will be delivered online using the talent edge device platform. Notable features are:
Since the course is for working professionals, the institution does not offer direct placements but completing this course will surely allow professionals to further enhance their career and gain expertise in this field. This certificate course earned by professionals helps 70% of them to either find a higher paying job or start a new career.
IIM A, B, and C has better brand recognition than XLRI. However, XLRI HRM is better than all the IIM. In fact, it is among the best HRM programs across India and Asia Pac region. If you are interested in HR, XLRI should be your first choice. For other specializations, you can choose IIM A, B, and C over XLRI.
XLRI Jamshedpur has been ranked 9th for Management by NIRF in 2019.The student intake for the Global Management programme is 120 and total fees is around 21 lacs.
Curriculum:
Faculty:
The faculty members are all industry professionals and follow a strict teaching methodology that empowers students to think beyond boundaries and provide them with adequate training to become future industry leaders.
Infrastructure:
The college offers spacious and smart classrooms with updated software and tech facilities. The 24*7 WiFi enabled campus has a fully automated library, hostels, sports complex and syndicate rooms.
Placements:
It observes an average placement rate of 77% for the global management program, with maximum (54%) placements within the IT/ITES industry followed by consulting (14%).
XLRI being an old and one of the most reputed institutes of the country is also ranked as the best private management college by various surveys. It is on the individual to carefully scrutinise the course in a particular college and then decide.
Xavier Labour Relations Institute or XLRI is located at Jamshedpur, Jharkhand, and XIM University Bhubaneswar is situated in Bhubaneswar, Odisha. For the year 2020, XLRI was ranked 9th by NIRF in the Management category. XIM University had a ranking of 31 in the Management category list of NIRF 2020.
Fee Structure:
XLRI:
XIM University:
Scholarships:
Placement -
The table listed below gives a brief overview of the placement for the year 2020:
Particulars |
XLRI |
XIM University |
Major recruiters |
KPMG, PricewaterhouseCoopers, Accenture, Microsoft, Amazon, P&G, GAIL. |
Deloitte, Cognizant, PwC, Capgemini,TCS,Accenture. |
Highest CTC |
INR 58.22 LPA |
INR 27.50 LPA |
Average CTC |
INR 15.42 LPA |
INR 14.31 LPA |
Campus Life
XLRI
XIM University?
The decision for best college can be made with all the above available information, along with your perception of college branding and the ROI which is on an average 0.65:1 for XLRI and 0.93:1 for XIM University.
If you are targeting to join IIM Ahmedabad, then you should aim for a score above 90%ile in CAT. Getting a call from IIM A means getting a call from any other IIM, and the institute has admitted OBC candidates with scores as low as the 80 percentile. So, you shouldn't have any trouble if you score above 90%ile.
For XLRI, you need to score 96%ile or above (at least 95%) in the XAT.
SPJIMR considers both CAT and XAT scores. If you score 90+ percentile in CAT and 95+ percentile in XAT, you should get a call from them as well.
In summary, if you manage to score over 90 percentile in CAT, then, as a female OBC candidate, you can almost be assured of getting into a top IIM. You don’t even need to consider institutes like XIMB or Symbiosis. However, you still need to perform well in GD/PI/WA to secure admission.
Based on your past academic records, you are likely to get into top IIMs only with a very high CAT score. Honestly, your academic performance is average and IIMs especially give a lot of weightage to past academics. However, you can target IIM Shillong and elite Non-IIM b-schools such as FMS and MDI.
The best part of these Non-IIM B-Schools is their less weightage given to past academics during shortlisting. They focus the most on your CAT score. So anyone with an average profile can dream of getting into these schools by preparing for CAT sincerely and acing the exam.
Institutes like XLRI and IIFT focus a lot more on the entrance exam scores (around 60%) than your past academics. The other major parameters they give relative weightage to are work experience, GD/PI, and WAT performance. So choosing a B School like FMS, MDI, IIFT, XLRI, or JBIMS is a lot better for someone with your profile.
How to improve your profile:
Past Academics are not the only determining factor during admission. In fact, many B Schools give the least weightage to it. So the question is how can someone with an average profile up their scale and improve their profile? The 3 common ways are
The CAT percentile required for some B schools you mentioned are
B School |
Percentile Required |
IIM Ahmedabad |
99.97+ |
IIM Calcutta |
99.99+ |
IIM Bangalore |
99.99+ |
IIM Lucknow |
99.8+ |
IIM Kozhikode |
99.9+ |
IIM Shillong |
96.80+ |
New IIMs |
94.00+ |
FMS |
99.40+ |
XLRI Jamshedpur has given us a lot of brilliant students. Some of their famous alumni include: