Dr. M.K. Sharma is Dean of Hospitality and Hotel Management at JECRC, Jaipur. He is a versatile institution builder driving hotel management education initiatives across the globe setting up the hospitality ecosystem on campus, fostering hotel linkages, hotel accreditations creating study abroad opportunities, and enhancing the learning experience of hotel management students. For the last 2 decades, he has been spearheading the comprehensive hospitality domain of higher education, teaching and coordinating university education and industrial projects in various higher education institutions in the UK, Germany, Australia, Hong Kong, India, Malaysia, and the UAE. Apart from academic programs, He was involved in various industry and research projects as well as participated in administrative and institution-building activities. 

JECRC Jaipur

What program offered by you would help students in standing apart from the crowd?

“Planning Programmes according to the global outlook”

School of Hotel Management (SHM) offers a 4years/ 3years intensive program of Bachelors in Hotel Management and Catering Technology and B.Sc. in Hospitality and Hotel Management enabling you to get exposure to the vast and diverse hospitality industry. BHMCT / B.Sc. in H&HM programs are planned with a global outlook to induce the students with intellectual and leadership capabilities enabling them to make a successful career towards managerial roles in the most prestigious and world-class hospitality organizations both in India as well as around the globe.

What will you say are the “best practices” in the course you’re offering?

“Providing students with the best Faculty who are themselves, veterans”

The best practices of the hotel industry are followed by the faculty trainers who are veterans of the industry who have decades of experience. Thus developing graduates of the Hospitality and Hotel Management Program offers best practices in the course curriculum, training, and practical in our state of the art labs. Students learn specialization activities effectively and efficiently to the standards expected in the operation required in the tourism industry/hospitality sectors. They are taught to undertake tasks, functions, duties, and activities in the operation of the hotels, restaurants, travel, government, and non-government agencies following the competency standards. Analyses situation, identifies problems, formulates solutions, and implements corrective and/or mitigating measures and action management into foodservice and lodging operations. Demonstrate the ability to develop, examine, question, and explore perspectives or alternatives to problems in hospitality operations. Demonstrate the ability to use professional written and oral communication skills and techniques to successfully communicate. Demonstrate awareness, understanding, and skills necessary to live and work in a diverse world. Practice professional ethics, provide leadership, demonstrate personal and global responsibility, and work effectively as a team member.

What are the internship opportunities being offered by your department?

“Providing Students with internship under Faculty of Hospitality and Hotel management”

We take internships and training as our specialty and provide a plethora of opportunities for students to undertake industrial training and hotel internships with all the major hospitality chains across the world. We firmly believe in the importance of an Internship as there is no substitute for experience and provide hands-on experience. The internship not only integrates knowledge and theory learned in the classroom with the practical application but also empowers interns by developing much-solicited skills in a professional setting.

  • Internship brings along several benefits :
  • Students gain industry Knowledge from experts, 
  • Gain valuable work experience, 
  • Get Stipend, 
  • Develop and refine their skills, 
  • Network with professionals while exploring a career path which gives them an edge in the job market. 
  • Enhance a student's academic career, personal development, and marketability by providing on-the-job training.
  • Our recruiters are- National & International Star Hotels, Retail Chains, International Overseas Consultant

How does the program ensure that students are being prepared for the future?

“Providing Students with best skill management techniques”

The program ensures that students are being prepared for the future by the following outcomes

  • To train and develop students to be leaders in hotel and food and beverage management through industry immersion and national and international linkages;
  • To intensify student`s knowledge and skills with instruction based on international standards;
  • To produce quality graduates with balanced knowledge, skills, and industry exposure in catering, hotel, and management;
  • To demonstrate community involvement
  • To conduct researches concerning hotel and restaurant development programs.

How did you train yourself/faculty to deliver this program to the students?

“Providing Students and Faculty with Personality Development Programs”

The world is changing constantly and the various domains are also influenced by the change. There is no exemption even in the education domain. The evolution of digital learning platforms has had a huge impact on educational institutions and has eventually put traditional methods in the back seat. Increased student engagement in learning. Enhanced teacher and student interaction.∙ Responsibility for learning.∙ Time management and flexibility∙ Improved student learning outcomes∙ Enhanced institutional reputation.∙ More flexible teaching and learning environment∙ More amenable for self and continuous learning∙ Better opportunities for experiential learning∙

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Do you see the industry bouncing back post-pandemic?

“The hospitality industry was hit hard in the last few years but now it is bouncing back at a fast pace”

Now, as the world finally begins to open up, we can look forward. And I believe there is much to look forward to Eating out, holidays, going out and health and wellbeing are all cited as priorities for consumers in the return to some kind of normality – as was also pointed out in our recent Wellness Imperative report. The opening of outdoor spaces has underlined consumers’ appetite for hospitality and leisure activities. The hope, as we move to the fuller opening up of the sector, is that people will embrace activities across the board – not just going to see a film or to a bowling alley, but having a meal beforehand, or a drink afterward. The lack of international travel will hopefully fuel more UK holidays too.

How do you see the hospitality industry evolving in the next few years?

“Pandemic has brought a great disruption in the market of the Hospitality Industry”

The world is undergoing a major shift in decision-making and buying power, and it’s changing the hospitality industry. The only way to see continued success is to prepare for these inevitable changes. Events and meetings no longer have to be local — international venues are hungry for more group sales, and attendees are more willing to travel than ever. Properties in major cities will start expanding their comp sets overseas. Hoteliers have to face the fact that home-sharing isn’t going anywhere. The next 5 years will result in a more balanced distribution of business between more leisure-focused and hoteliers looking toward home-sharing as an overflow strategy to satisfy group demand. And as they continue to move into this new marketplace, hoteliers will soon find the advantages of being able to do

What are the benefits and career options after pursuing this course?

“Provides Students with great employment opportunities”

A cardinal part of the hospitality industry, hotel management has wide employment opportunities. Moreover, with globalization gaining acceptance in more and more countries, the hotel management industry is truly becoming global. As hotel chain owners are opening new hotels in various big and small cities, the requirement for trained hotel management professionals is huge. Although considered one of the most glamorous careers, hotel management requires professionals who can keep their cool even in the most challenging situations. The major job fields in the hospitality sector include hotels, resorts, fast food chains, restaurants, etc. A hotel management professional can be employed in any of the above-mentioned fields. The hotel management field is always been a hot career option among students, with globalization more and more hotel industries expanding their business to the global markets. This has created a huge demand for hotel management professionals.

What are your plans for the next 2-3 years in the post-pandemic scenario to strengthen academics as well as industry connections?

“Providing students with good job opportunities in the field of Hospitality”

The coronavirus-led lockdown and the subsequent shutting down of schools, offices, and public transport has significantly disrupted the lives of people including students. Students at different stages of their academic pursuits are finding it hard to keep up with their course development, though teachers are offering online classes as well as other types of digital academic assistance. With exams, entrance tests and interviews postponed indefinitely, there is great uncertainty. However, both students and faculty must utilize this time to brush up their skills, find new avenues of knowledge, and keep themselves prepared for a different future.

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Any words of advice to the aspirants and incoming students of JECRC in your department?

“Students should adjust themselves according to the changing demands of the industry”

If you have ever dreamed of working in the hotel management industry, you should know that this type 

of job comes with many exciting and even challenging opportunities. To manage a hotel successfully, you will need a certain set of skills as well as managerial knowledge.

  1. Listening
  2. Oral communication
  3. Customer Orientation
  4. Stress Management
  5. Quality Orientation
  6. Work Standards
  7. Multitasking