Master of Science [M.S] [Marketing] From University College Dublin

The learning objectives of this course couple conceptual knowledge of Marketing Management with the ability to assimilate and apply concrete skills in a genuine business context.

• In-depth knowledge of the theory and practice of Marketing Management, from a consumer, corporate and communications perspective

• Detailed insight into the increasingly important field of Digital Marketing, via two dedicated option modules.

• The real-life ramifications of marketing strategy, via a summer term company project and regular guest speaker lectures delivered by industry specialists.