Bachelor of Science [B.S] [Business Data Analytics] From Ferris State University

Data analytics is a growing field that uses data to gather intelligence in business, marketing, finance, accounting, human resources, insurance, homeland security, criminal justice, education, government, healthcare and manufacturing.  Data mining turns raw data into information.  This information creates knowledge used by leaders and managers to establish and achieve organizational goals and sustain a competitive advantage.  For example, it assists businesses in spotting customer trends, creating customer loyalty, enhancing supplier relationship, reducing financial risk and uncovering new sales opportunities.