Bachelor of Business Administration [B.B.A] [Marketing] From University of Massachusetts

Marketing is ubiquitous and a part of all types of organizations: for-profit, nonprofit, government, large, small, consumer packaged goods, industrial goods, information, internet and high technology, retail, advertising and communications, healthcare, leisure and hospitality, entertainment, sports, manufacturing, and more. Wherever there are customers, needs for solutions, and products, there is marketing!

Career Opportunities

The Isenberg Marketing experience is designed to deliver happiness, promote well-being, and to guide and inspire students’ minds, bodies and souls to lead and dominate the world in marketing thought, innovation, and contribution. We offer an innovative curriculum with a wealth of experiential, hands-on experiences that effectively prepares students for success in an increasingly complex, high tech, and disruptive world.