Integrated Marketing Communications (IMC) refers to the process of coordinating firms communication programs to create a consistent position and image in the marketplace. IMC includes traditional and digital channels of communication. Digital channels include websites, digital advertising campaigns, search engine optimization (SEO), social media, webinars, podcasts, email and blogging. Traditional channels include TV, print, radio and billboard advertising, mail order, telemarketing and public relations.
Eligibility & Entry Requirement
1. Submit a TOEFL, IELTS, PTE-A,or SAT score.
- An SAT or ACT score is optional for admission but required for higher scholarship consideration.
2. Submit two letters of recommendation from academic references.
3. Upload or mail your academic records from all secondary schools attended. If your transcripts, diploma, or any other academic documents are not in English, you must include an official English translation.
TOP Scholarships
| Scholarship name | Award amount | Eligibility |
|---|---|---|
| - | - | - |
| - | - | - |
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Key Resources for Your Study Abroad Journey
Scholarship Grants & Financial Aids
| Name | Scholarship Per Student | Level of Study | Type | |
|---|---|---|---|---|
| Ritchie-Jennings Memorial Scholarship Program | Scholarship per studentVariable Amount | Level Of StudyBachelor | TypeMerit-Based | |
| TEC Scholarship | Scholarship per student₹ 85,660/Yr$1,000 | Level Of StudyBachelor | TypeMerit-Based | |
| Microsoft Tuition Scholarship | Scholarship per studentVariable Amount | Level Of StudyBachelor | TypeMerit-Based | |
| QS scholarships | Scholarship per studentVariable Amount | Level Of StudyBachelor | TypeMerit-Based | |
| WU Foundation Global 52 Scholarship | Scholarship per student₹ 2.1 L/Yr$2,500 | Level Of StudyBachelor | TypeMerit-Based | |
| Jane M. Klausman Women in Business Scholarship | Scholarship per student₹ 4.3 L/Yr$5,000 | Level Of StudyBachelor | TypeMerit-Based |
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