Bachelor of Arts [B.A] [Arts and Entertainment Management (B.Sc.)] From Eastern Michigan University

The arts manager not only must develop a variety of management skills but also must maintain a high degree of sensitivity to aesthetics.

Students are provided a broad background in all of the arts with an opportunity to study a specific art in more depth. Additionally, each student gains vital practical experience working in the arts during internships on the University campus and with an approved off-campus professional arts organization, creative business or artist.

Training in the arts is combined with the development of skills in accounting, advertising, personnel management, labor relations and various other areas of business through a program of study that includes management, marketing and entrepreneurship. Graduates are equipped to enter the arts management field or to pursue further study in arts administration.

Because the arts management field is rapidly evolving, it is advantageous for students to maintain regular contact with an advisor during their entire program to avoid unnecessary difficulties before and after completion of the program. Arts institutions vary in their personnel needs.
EMU’s arts management curriculum is divided into four sections: general education requirements, arts management major, a management or marketing minor (see College of Business) and two internships.