Bachelor of Arts [B.A] (Business Administrati3n - Marketing)
Field of Study:
₹33.2 L/Yr
Overview:
The Marketing option examines the dynamic world of consumer and organizational buyer behavior, and the impact of economic, technological, legal, and social changes on buyer behavior.
The courses in the marketing option cover topics such as:
- Consumer behavior
- Channels of distribution
- Marketing research
- Marketing strategy
- Advertising
- Product development
- Promotion
- Services marketing
- Business-to-business marketing
- Sales administration
Curriculum:
Once accepted into the Business School, marketing students must complete the following courses for graduation.
- 30 credits of core courses:
- TBUS 300 Managing Organizations
- TBUS 301 Quantitative Methods
- TBUS 310 Effective Managerial Communication
- TBUS 320 Introduction to Marketing Management
- TBUS 330 Introduction to Information Technology
- TBUS 350 Business Finance
- 30 credits from Marketing to include:
- TMKTG 450 Consumer Marketing
- TMKTG 460 Research Methods
- TMKTG 475 Marketing Strategy
- 5 credits business capstone TBUS 400 Business Policy and Strategic Management
- Elective credits to bring total to 180
Tuition Fees
| Year | 1st Year Fees |
|---|---|
| Total fees | ₹3317755 (USD 40026) |
Other Expenses
| Head | Avg Cost Per Year |
|---|---|
| Room & Board | ₹1400758 (USD 16899) |
| Personal Expenses | ₹191973 (USD 2316) |
| Transportation | ₹107425 (USD 1296) |
| Total | ₹1700157 (USD 20511) |
| Total Cost | ₹3400313 (USD 41022) |
Eligibility & Entry Requirement
Academic requirements:
- Completion of at least 60 quarter college level credits with a minimum 2.75 cumulative GPA
- Completion of an English Composition course with a minimum 2.0 grade
Specific requirement:
A minimum 2.75 cumulative GPA in the business prerequisite courses:
- Financial Accounting I
- Financial Accounting II
- Managerial Accounting
- Statistics
- Macroeconomics
- Microeconomics
- Business Law
A minimum 2.0 grade is required in each prerequisite course. Applicants to the this option must earn a minimum 2.5 in each accounting course and a cumulative 3.0 across all
A minimum 2.75 cumulative GPA in the business prerequisite courses:
- Financial Accounting I
- Financial Accounting II
- ?Managerial Accounting
- Statistics
- Macroeconomics
- Microeconomics
- Business Law
A minimum 2.0 grade is required in each prerequisite course. Applicants to the business option must earn a minimum 2.5 in each accounting course and a cumulative 3.0 across all business courses.
English requirements:
Scores Required
83 / 120
Avg. Score in
TOEFL
6.5 / 9
Avg. Score in
IELTS
54 / 90
Avg. Score in
PTE
2.75 / 4
Minimum gpa
GPA
Career and Placement after Course
- Advertising and promotions manager
- Content strategist
- Copywriter
- Data scientist
- Director of digital marketing
- Market research analyst
Scholarship Grants & Financial Aids
| Name | Scholarship Per Student | Level of Study | Type | |
|---|---|---|---|---|
| Chuan Ai Lu Engstrom Memorial Scholarship | Scholarship per student₹ 82,890/Yr$1,000 | Level Of StudyBachelor | TypeMerit-Based | |
| ASID Foundation Legacy Scholarships | Scholarship per student₹ 3.3 L/Yr$4,000 | Level Of StudyBachelor | TypeMerit-Based | |
| YouAreWelcomeHere Scholarships | Scholarship per studentVariable Amount | Level Of StudyApprenticeship | TypeTuition-Fee-Waiver | |
| Innovation in Education Scholarship - La Tutors 123 | Scholarship per student₹ 41,445/Yr$500 | Level Of StudyBachelor | TypeMerit-Based | |
| (ISC)² Women’s Cybersecurity Scholarships | Scholarship per studentVariable Amount | Level Of StudyBachelor | TypeMerit-Based | |
| Comindware Scholarship | Scholarship per student₹ 3.3 L/Yr$4,000 | Level Of StudyApprenticeship | TypeMerit-Based |
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