- Learn how to plan and conduct dependable market research trials to guide product development and achieve sales goals.
- Develop a thorough understanding of consumer behavior enabling you to inform the business process and direct promotion and advertising.
- Put your skills to the test through team projects with companies like Johnson & Johnson or Verizon.
- Gain real-world experience in internships or special projects at your workplace.
The Innovation - Marketing Concentration is offered at Jefferson (Philadelphia University and Thomas Jefferson University).
Eligibility & Entry Requirement
Academic Eligibility:
- Applicants must hold a bachelor’s degree in business or in a related field or equivalent from a recognized institution.
- A GPA of at least 3.0/4.0 is required to be eligible for the program.
Indian Student Eligibility:
- Students must complete an undergraduate degree with first-class in a relevant field from a highly ranked university in India.
- Or, students completed a master's degree with first-class in a relevant field from a recognized institution.
Along with the minimum eligibility requirements, international students hailing from non-English speaking countries need to prove English proficiency through IELTS/TOEFL/any equivalent test to get admission to this program.
Scores Required
- A minimum 3.0 cumulative GPA is required.
- Avg. GMAT score: 500
Key Resources for Your Study Abroad Journey
Course Guides
Executive MBA in USA: Top Universities, Admissions, Fees, Scope
Masters (MS) in USA: Colleges, Courses, Deadlines, Eligibility & Fees
Masters in Digital Marketing in USA: Top Colleges, Admissions, Fees, Funding, Jobs
Scholarship Grants & Financial Aids
| Name | Scholarship Per Student | Level of Study | Type | |
|---|---|---|---|---|
| QS Leadership Scholarship | Scholarship per student$ 10,000/Yr$10,000 | Level Of StudyMaster | TypeMerit-Based | |
| Chuan Ai Lu Engstrom Memorial Scholarship | Scholarship per student$ 1,000/Yr$1,000 | Level Of StudyBachelor | TypeMerit-Based | |
| KC Mahindra Scholarship | Scholarship per student$ 5,542/Yr$5,542 | Level Of StudyMaster | TypeMerit-Based | |
| ASID Foundation Legacy Scholarships | Scholarship per student$ 4,000/Yr$4,000 | Level Of StudyBachelor | TypeMerit-Based | |
| Joint Japan/World Bank Graduate Scholarship Program | Scholarship per studentVariable Amount | Level Of StudyMaster | TypeMerit-Based | |
| Bharat Petroleum Scholarship 2020 | Scholarship per studentVariable Amount | Level Of StudyMaster | TypeMerit-Based |
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