- Emphasis is placed on creating sensitivity to the rapidly changing demands of a marketing manager’s environment. The role of marketing in the strategic interpretation and management of demand has become more crucial to the profitable operation and growth of business firms. A broad offering of courses, covering in depth a substantial range of marketing functions and activities, provides the student with a number of alternatives in this specialization.
- The Department of Marketing recommends that students majoring in marketing join the American Marketing Association and subscribe to its professional publications. The curriculum focuses on the role of the marketing executive. This curriculum emphasizes organization, planning, evaluation and control of all aspects of the firm’s marketing activities. The student is exposed to new product development, management of advertising, distribution and sales administration. In addition, the student is expected to become familiar with the assembly of marketing data, analysis and quantitative marketing models. The student, in assuming the role of the marketing manager, is subjected to typical marketing problems that require solutions.
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Scores Required
Avg. Undergrad GPA: 3.29
TOP Scholarships
| Scholarship name | Award amount | Eligibility |
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| - | - | - |
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Key Resources for Your Study Abroad Journey
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VISA & Work Study
VISA
- The Form I-20 or DS-2019 is required for a student to apply for the F-1 or J-1 visa stamp at a U.S. embassy or consulate abroad and to request admission into the U.S.
- These forms are issued through the U.S. government’s SEVIS database (Student and Exchange Visitor Information System) and are created by ISSS for study at UNC-CH once a student has been admitted and submitted all other required documents. The Form I-20 or DS-2019 along with the I-94, are the documents that indicate an individual has been lawfully admitted into the U.S. or has been approved for a change of status within the U.S. They document the amount of time it normally takes to complete the course of study to which they have been admitted. Students who have not completed their course of study by the date indicated on Form I-20 or DS-2019 must apply for an extension prior to the current date of expiration. Form I-20 and DS-2019 also indicate a student’s level and field of study so if any of this information changes the form must be amended.
Scholarship Grants & Financial Aids
| Name | Scholarship Per Student | Level of Study | Type | |
|---|---|---|---|---|
| Collegedunia $150 Scholarship Program | Scholarship per student₹ 12,653/Yr$150 | Level Of StudyBachelor | TypeMerit-Based | |
| Go Clean Scholarship | Scholarship per student₹ 3 L/Yr$3,500 | Level Of StudyBachelor | TypeMerit-Based | |
| Ellis R. Ott Scholarship for Applied Statistics and Quality Management | Scholarship per studentVariable Amount | Level Of StudyDoctorate | TypeMerit-Based | |
| Gyandhan Scholarship | Scholarship per student₹ 1 L/Yr$1,222 | Level Of StudyMaster | TypeMerit-Based | |
| AAUW International Fellowships | Scholarship per studentVariable Amount | Level Of StudyDoctorate | TypeMerit-Based | |
| Forktip Women’s- Innovation Scholarship | Scholarship per studentVariable Amount | Level Of StudyBachelor | TypeCollege-Specific |
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