Bachelor of Business Administration [B.B.A] [Marketing] From University of Wisconsin

Marketers don’t sit still. The field is dynamic, which means that marketers have to constantly be on top of changes in customer attitudes and buying behaviors. They need to understand how the economy, culture, and demographics will affect their business. They must also have a deep understanding of their industry and the competition. And they need to pull all of that together to help satisfy the customer, build new markets, and grow their companies.

As a Marketing major at the Lubar School, you’ll gain fundamental knowledge that will prepare you for a marketing career in a corporation, non-profit organization, or even government. You’ll learn how marketing supports an organization’s objectives, how to examine consumer motivation and behavior; how to price, promote, and distribute products and services; and how to plan and analyze market research data to make good decisions.