Bachelor of Business Administration [B.B.A] [Sales and Business Marketing] From Western Michigan University

One of just a handful of programs in the U.S. that offers an undergraduate degree focused on selling and sales management, this Haworth College of Business program provides an intense, sales curriculum and hands-on experiential learning taught by top faculty who come to WMU after distinguished careers in executive-level sales roles. Employers—both business-to-business and business-to-consumer—are so impressed with our sales undergraduates and the quality of the curriculum that they recruit from WMU year after year.

What can you expect from a sales and business marketing career? A goal-oriented environment, a people- and process-focused job, a good deal of freedom, and widely differing positions ranging from prospecting to face-to-face selling. Find out how our sales program will give you the competitive edge for a successful future now!