Bachelor of Arts [B.A] [Advertising (Strategic Brand Management Specialization)] From Southern Methodist University

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Bachelor of Arts [B.A] (Advertising (Strategic Brand Management Specialization))

STEM Course

4 years

Full Time

On Campus

Field of Study:

Journalism,

Advertising

₹45.6 L/Yr

$55,012 /Yr

Students must apply to both the major and a specialization concurrently. Students may apply to more than one area of specialization but will be admitted to only one. All SMU advertising students are required to take a core set of advertising courses that includes survey, society and ethics, consumer behavior, research, media, business communication, professional seminar, and campaigns.
In addition, advertising majors must declare and complete a second major or a minor outside of advertising. Because SMU is in the center of a dynamic U.S. advertising market, many students participate in internships for course credit.
The strategic brand management specialization prepares students to enter the world of advertising and marketing as account or brand managers, project managers, planners/strategists, consumer insight experts, event and promotion specialists, and new business developers.
This specialization examines the approaches to management in advertising agencies and on the client side.

Event	Application Date
Fafsa/Css Application Deadline Round 2	~~Jan 15, 2024~~
Regular And Early Decision Application Deadline Round 2	~~Jan 15, 2024~~

Tuition Fees

Year	1st Year Fees
Tuition Fees	₹4559945 (USD 55012)

Eligibility & Entry Requirement

Academic Eligibility:

Applicants should have a high school degree from a recognized institution.
Applicants should have a minimum high school course requirements:
- English
- Maths
- Social Science
- Science
- Foreign Language

Indian Students Eligibility:

Applicants must have passed 12^th grade from recognised institution with minimum course requirements:
English
Maths
Social Science
Science
Foreign Language

Along with the minimum eligibility requirements, international students hailing from non-English speaking countries need to prove English proficiency through IELTS/TOEFL/any equivalent test to get admission to this program.

Scores Required

90 / 120

Avg. Score in

TOEFL

6.5 / 9

Avg. Score in

IELTS

1380 / 1600

Avg. Score in

SAT

57 / 90

Avg. Score in

PTE

2 / 4

Minimum gpa

GPA

Scholarship Grants & Financial Aids

Name	Scholarship Per Student	Level of Study	Type
Chuan Ai Lu Engstrom Memorial Scholarship	Scholarship per student₹ 82,890/Yr$1,000	Level Of StudyBachelor	TypeMerit-Based	View Details
ASID Foundation Legacy Scholarships	Scholarship per student₹ 3.3 L/Yr$4,000	Level Of StudyBachelor	TypeMerit-Based	View Details
YouAreWelcomeHere Scholarships	Scholarship per studentVariable Amount	Level Of StudyApprenticeship	TypeTuition-Fee-Waiver	View Details
Innovation in Education Scholarship - La Tutors 123	Scholarship per student₹ 41,445/Yr$500	Level Of StudyBachelor	TypeMerit-Based	View Details
(ISC)² Women’s Cybersecurity Scholarships	Scholarship per studentVariable Amount	Level Of StudyBachelor	TypeMerit-Based	View Details
Comindware Scholarship	Scholarship per student₹ 3.3 L/Yr$4,000	Level Of StudyApprenticeship	TypeMerit-Based	View Details