Bachelor of Science [B.S] (Advertising and Marketing Communications)
Field of Study:
₹17.9 L/Yr
In this program, you'll create integrated marketing communication campaigns for advertising, public relations, direct marketing, and sales promotion. Guided by a faculty of practicing professionals, you'll develop media plans and special events; direct and produce television and radio commercials; and write print ads, press releases, and newspaper and magazine articles. An internship at a top New York company provides industry experience. You'll graduate with an impressive foundation in marketing communications designed to showcase your talent and help you get the job you want.
Highlights
- Faculty members are advertising and public relations executives, editors, journalists, producers, and marketing consultants, offering an insider's view of the industry and valuable professional contacts.
- New York City is the heart of the advertising, public relations, and media industries. Through guest lectures, seminars, and industry events, you'll interact with leaders in the field.
- FIT offers AMC students study abroad programs in Rome, Florence, Paris, London, and Mexico. Four-week internships in London and in Shanghai are also available.
In this program, you'll:
- get hands-on experience through an internship at a leading advertising or PR agency, media company, or fashion firm. Students have interned at BBDO, Deutsch, ABC, Barneys New York, Calvin Klein, and Gucci, among many other firms.
- participate in national competitions sponsored by industry and trade organizations, such as the American Advertising Federation (AAF).
- enhance your studies with extracurricular activities in industry-related organizations such as the Ad Group and the Public Relations Student Society of America.
Eligibility & Entry Requirement
Academic Requirements:
- Submit official transcripts of high school and other education completed
- Official transcripts must be evaluated by a NACES accredited agency
- Evaluation should include the GPA of the courses and month and year of completion
- Submit English Language Proficiency test scores
English Language Requirements:
- TOEFL: minimum score of 80
- IELTS: minimum score of 6.5
- PTE: minimum 53
Scores Required
6.5 / 9
Avg. Score in
IELTS
80 / 120
Avg. Score in
TOEFL
53 / 90
Avg. Score in
PTE
Scholarship Grants & Financial Aids
Name | Scholarship Per Student | Level of Study | Type | |
---|---|---|---|---|
BrokerFish International student scholarship | Scholarship per student₹ 82,890/Yr$1,000 | Level Of StudyBachelor | TypeMerit-Based | |
Debesh Kamal Scholarship | Scholarship per student₹ 1.1 L/Yr$1,385 | Level Of StudyBachelor | TypeMerit-Based | |
Hani Zeini Scholarship | Scholarship per student₹ 82,890/Yr$1,000 | Level Of StudyBachelor | TypeMerit-Based | |
Ritchie-Jennings Memorial Scholarship Program | Scholarship per studentVariable Amount | Level Of StudyBachelor | TypeMerit-Based | |
TEC Scholarship | Scholarship per student₹ 82,890/Yr$1,000 | Level Of StudyBachelor | TypeMerit-Based | |
Microsoft Tuition Scholarship | Scholarship per studentVariable Amount | Level Of StudyBachelor | TypeMerit-Based |
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