Master of Science [M.Sc] [Marketing] From Manchester Metropolitan University

The shifting balance in world trade, the emergence of fast growing economies plus an increasing pool of world consumers means that businesses need to be increasingly focused on how they develop their competitive marketing strategies.

The applied nature of this course ensures that you study theÊlatest thinking and techniques within the discipline of marketingÊand acquire the capabilities to enhance your employability andÊcareer prospects. More specifically, this course will developÊyour awareness for and critical understanding of the latestÊissues within the discipline of marketing, marketing strategy andÊconsumer behaviour.

TheÊMarketingÊcourse from Manchester Metropolitan University is taught by highly experienced academic tutors and industry practitioners, who bring a wealth of experience and knowledge to the challenges posed in today's business environment. The course combines strong academic principles and theories and examines these within a focused and applied teaching approach. Contemporary business issues are discussed within appropriate academic and practical contexts whilst students develop their knowledge in international branding and digital media. At the end of the course, you will have acquired the skills and knowledge to be a skilled marketing professional.Ê