According to one of my friends, who is an alumnus of Thapar University, the integrated program involving BE and MBA is mostly preferred by the students nowadays over many other branches like civil, chemical, mechanical, and many others. At the same time, computer science or electronics plus MBA is a good option to take your career ahead as you may be well aware of the popularity of the computer science branch at Thapar University. Also, there is a benefit of not giving competitive exams such as CAT or GMAT.

The students who remain in the turmoil of giving entrance exams and don't want to write the national level exams or are afraid of not getting LM Thapar according to the marks scored in entrance exams, mostly prefer this course.

Since the course is newly introduced by the university, it will take time to settle and as soon as the stream settles down, automatically the cut-off will go high.

As for why this course has low priority among students, it’s just a mindset problem and has nothing to do with the course or university.