What are all of the things to consider before going for a PGDM-C at MICA Ahmedabad?

Mudra Institute of Communication, Ahmedabad (MICA) has been ranked among the top 5 management institutes in Gujarat. Apart from its well-known interdisciplinary PG Diploma courses, it also offers a number of online programmes in subjects such as Digital Marketing, Media and Entertainment, Advertising and Public Relations Management.

The Post Graduate Diploma in Management-Communications (PGDM-C) course offered by the institute aims at grooming business leaders. The primary focus of this course is to enhance creative thinking, communication, consumer-centricity and community outreach. Few factors to keep note of about this course are:

• Two-year full-time programme divided into six terms

• Total Fees: 20 lacs

• Students are encouraged to do a summer internship at the end of the first year to make themselves industry ready

• Various specializations offered are: a) Advertising Management b) Media Management c) Brand Management d) Digital Communication Management e) Marketing Research and Analytics

• Eligibility: 50% throughout academic career and graduation from an accredited university

Admission process involves three steps:

• Step 1- Clearing CAT/ XAT/ GMAT cut-off 

• Step 2- MICAT test involving 3 sections namely, (a) Psychometric Test (b) Aptitude testing verbal ability, quantitative ability and data interpretation, general awareness, divergent and convergent thinking (c) Descriptive Test

• Step 3- Group Exercise and Personal Interview

Key features about the previous year placement statistics are:

• 70+ companies took part in the recruitment drives and made 150+ offers

• Average CTC on offer was 12.8 LPA

• Highest domestic package was 33 LPA

• Highest international package was 58.2 LPA

• Average placement rate was over 90%

• Top roles offered were Sales and Marketing Manager, Digital Marketing Strategist, Brand Manager and Analytical Lead

• Major recruiters were HCL, Amazon, Nestle, IBM, E&Y, CITI among many others

• Highest stipend offered to summer interns was 3.2 lacs, average being Rs.70,000