What do I have to do to get a call from SP Jain or XIMB?

My answer will be strictly pertaining to SP Jain as my sister is a student there and I have quite a lot of information about the admission criteria there. SP Jain has unique criteria wherein almost 70% of the parameters are uncontrollable. Some of them include 

• Past Academic Record
• Nature of work experience and employee brand value 
• Extracurricular background 
• Diversity of profile

These are some factors that are hardly in one’s control. So one should not be disappointed if she/he lacks in these aspects. Well, it is now that the factors that are controllable come into the picture. You can work on these factors and compensate for the flaws in your profile 

• Prepare for CAT/XAT/GMAT to the best of your ability.
• Filling out the application form with a genuine portrayal of your personality and candidature in the fields where you are asked about your versatility, leadership quality etc.

If the stars align, you will surely get a call. From what I have heard, every PGDM batch has students with both exception profiles as well as normal profiles. So what you need to focus on is finding a unique trait of yourself and working on it relentlessly.