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Can someone who has done or is pursuing PG Certification in Digital marketing and Communication with MICA & upGrad review?
A lot of people have taken up the course and several alumni from this course have shared their valuable reviews for the students seeking this program:
- Excellent Faculty- Leading Industry Professionals have been included in the teaching process. The professors are India's best Digital Marketing Faculty who will teach you deeply industry-focused working methodologies.
- Collaborations- The course itself is a collaboration between MICA and upGrad. MICA is one of its kind institutes in India, or maybe, the Asia Pacific Region, which excels in Strategic Marketing and Communication.
- Academic Curriculum- This PG Certification Program spans 6.5 Months with 180 hours of content, 15 live sessions, and 9 tools and platforms that teach you how to: (a) Develop Brands that your customers connect to. (b) Strategize Digital Marketing and Communication Campaigns, and many more.
- Case Studies- In order to expose you to real industry scenarios, this program provides you with 10 case studies and 10 industry projects, after completing which, you are given detailed feedback by industry people like Marketing Lead at Facebook, Marketing Consultant at Group and many more.
- Learning Support- Each student gets a learning mentor allocated specially for him/her throughout the program who will not only guide but also make sure that the student is making progress and takes the lead.
- Networking Advantage- Several BaseCamps are organized by upGrad that are informative as well as fun. Many career-building workshops are organized by Professors and industry Professionals where you can participate in group activities with other students and even alumni. These activities help to establish networks within the industry.
- Career Support- Guidance and regular support is provided near the completion of your course which includes:
- Career Coach
- Career counseling
- Resume Feedback
- Mock Interview
- Job Placement
- Transition through Better Placements- After the course completion, you earn Certifications and also the MICA Alumni Status, which opens the doors for opportunities like SEO Specialist, Digital Marketing Manager, SEM Manager, and many more.
Overall, the PG Certification course is worth the effort, with students gaining a salary hike of a maximum of 125% and an average increase of 43% after the program.
MICA vs XIMB? Which one is better in terms of placement and ROI?
MICA and XIMB are both well-respected business schools in India that offer a high return on investment (ROI) to their students. Both schools have a good track record of placing their graduates in well-paying, strategic positions.
MICA, in particular, has a reputation for its strong focus on strategic marketing and communication. The school has a high fee structure, but this is offset by the strong career prospects it offers its graduates. In 2022, MICA recorded a 100% placement rate, with more than 70 companies participating in the recruitment process. The average package offered was INR 19 LPA, and the highest package was INR 57.51 LPA. The IT/ITES sector emerged as the top sector for MICA graduates, with popular job roles including Business Analyst, Marketing Specialist, Product Manager, and Brand Strategist.
XIMB also boasts a strong placement record, with 100% of its 2022 graduating class being placed. The average package offered during XIMB placements in 2022 was INR 17.54 LPA, and the highest package was INR 32.21 LPA. The school is highly ranked and has a good reputation for its MBA program. XIMB MBA fees include course fees, IT expenses, alumni fees, refundable caution deposits, development funds, and course materials. Hostel fees and mess charges are extra.
Both MICA and XIMB have a great reputation for their career placements. MICA is known for its strong focus on strategic marketing and communication and XIMB is known for its strong MBA program and high ROI. MICA average package is INR 19 LPA and XIMB average package is INR 17.54 LPA. Both institutes have a 100% placement rate and a good reputation.
Does MICA India provide financial aid?
No, MICA as an institution does not offer financial aid. However, once you get selected in Mica you will get a detailed document describing the banks they have tie-ups with and also information about the interest rate, loan period, documents, etc. For e.g. you can get a collateral-free loan from the State Bank of India, Bhopal (Ahmedabad) against your offer letter from MICA. The institution will assist you in getting a loan.
Also, your placement will be sufficient to pay back your loan. Having said that, there is a certain ceiling cap on the loan amount. One of my friends who took admission at MICA in 2011, applied for an education loan at SBI. The fee was 12 lakhs and SBI capped the loan amount at 10 lakhs. The current fee for PGDM at MICA is 21 lakhs. I am unaware of the exact loan amount cap that SBI has now but it will be somewhere between 15-18 lakhs.
You can call the financial aid department at MICA for the details or you can directly call SBI to know the exact cap amount.
Rest assured, lack of funds shouldn’t be a concern of any kind at MICA.
Is MICA-Ahmedabad good for a student who wants to pursue MBA in marketing?
Yes, MICA is great for MBA if you are looking to be employed in communication-led industries such as media, advertising, digital marketing, consumer behavior, etc. But I wouldn’t recommend MICA, if you are looking for a traditional MBA that places you into marketing etc in traditional industries. MICA is a specialized MBA combining creative thinking and ideation with business management.
Many of my friends who have studied MBA in marketing are placed in communication industries as only a few traditional companies are interested in MBA marketing students. I wouldn’t say students do not get placed in these kinds of industries but the placement rate for this particular category is low.
To sum up, at MICA the curriculum is great, the faculty is great and the placements are commendable. So if you don’t have any problem as to where you get placed, take admission in MICA with closed eyes.
Do I have a chance at getting into the PGDMC course offered by MICA, Ahmedabad?
To get shortlisted for PGDMC course offered by MICA, Ahmedabad you need to clear MICAT and the GE round. The interview round is crucial for the final selection. During the interview, you need to convince the panelists that you are a good fit for MICA. Explain how your academic background helps you to fit in at MICA.
For, PGDMC at MICA, there is no such ideal undergraduate discipline. PGDMC includes students from varied backgrounds.
What are the profiles offered to MICA Ahmedabad graduates in marketing?
MICA offers four basic specializations in Marketing- Account Planning (Advertising Management, Media Management, Brand Management, and Market Research.
One of my close friends went to MICA to study Account Planning. She had to change her major to Market Research because she missed some core classes in Account Planning. However, she got a good job with a Media company as a Brand Manager.
Now coming back to your question, the kind of job profiles you can expect as a graduate in marketing are as follows:
- Market Researchers in agencies like IMRB,Nielson,Mode, etc.
- Media Planners (and buyers) in agencies like Mediacom,Madison,Group M , etc.
- Account Planners and Account Managers, Client servicing in companies like O&M, Leo Burnett , Lowe Lintas,FCB Ulka etc.
- Media sellers and managers in media outfits like Viacom , ZEE, Star,TOI,Jagran Prakashan, Twitter, FB, and Google.
- Marketing and brand management for companies like - P&G, Godrej, VIP, Reckitt, Perfetti, GSK, and many more.
To know about the placement statistics, you can visit the official website. Hope this answer was informative.
Which is better for brand management: MICA or NMIMS Mumbai?
It would be recommended that you talk to the faculty, alumni, etc. of each of the schools and make an informed choice instead of thinking that either is 'bad'. Don't be naive and ask generic things like 'does a MICAn MBA have any disadvantages'. Remember, there are truly no absolutes and every institute can have its pros and cons depending on what you want out of it.
Assuming that you want to do Brand Management specifically, MICA is a great choice and potentially better than NMIMS given that it's a full-fledged specialization, something that MICA is known and reputed for, and you'll get good placements in that field. Additionally, MICA is known for its industry partnerships, collaborations, and real-world experiential learning opportunities, all of which can help you gain practical skills and industry exposure.
However, keep in mind that MICA is a niche school that focuses primarily on communications and marketing, so if you're looking for a more general MBA program that covers all aspects of business, NMIMS might be a better choice for you. NMIMS has a strong brand and reputation in the industry and offers a well-rounded MBA program that covers all the major functional areas of business.
Ultimately, it's up to you to decide which school is the best fit for your personal and professional goals. Do your research, talk to people in the industry, and consider your own strengths and weaknesses before making a decision. Remember, the school you choose is just one piece of the puzzle - your own hard work, dedication, and determination are what will ultimately lead you to success in your career.
I am interested in strategic marketing from MICA Ahmedabad and strategic design management from NID. Which is better as both respect creativity?
Instead of looking at a NID or MICA, you must look for a more convenient B school. Strategic marketing as a core function is offered after about 10 years of work in this field. Even though everyone might think that you've been prepared for "strategy" in 2 years in school.
A colleague of mine had an incident in an interview where he refused somebody who after 3 years of employment did not want to perform, as he was in strategy. It's not devaluation, but realistic.
- The program of NID is described on the website as the SDM program. It does not intend to manage designers/design projects, to be an MBA program in Design, and to be a branch/program of MBA.
- MICA's strategic marketing is a type of MBA program with disciplines related to management, marketing, and marketing strategy in the curriculum.
- You will study how to apply creativity during business challenges and sell a product, and how to employ creativity in various areas at MICA.
The main purpose of the MICA program is to train business managers for the creative industry. During the NID program, innovative design professionals are to be produced.
Is there any successful entrepreneur or filmmaker from MICA Ahmedabad?
From MICA, a number of alumni have pursued careers in the arts or entrepreneurship. Here listing some I am aware of.
- Spandan Mishra - After graduating from MICA and entering the world of advertising, he pursued scriptwriting and dabbled in theatre on the side, eventually landing a job as one of Kapoor and Sons' writers.
- Siddharth Mishra - Known as RJ Siddharth on Big FM, Siddharth Mishra is now venturing out into the visual medium (Rangbaaz on Zee5)
- Tanvi Malik - She is the co-founder of FabAlley, an online fashion store for Indian women.
- Shraddha Sharma - Founder of YourStory. Stories about startups, entrepreneurship, women, social, SMBs, business, marketing, and research, is another well-known MICA entrepreneur.
Moreover, many MICANs have founded and are leading successful communications businesses in their areas of expertise. For example, TING, Culture Opus, and so on.
Which is best amongst these in terms of MBA in marketing: MICA Ahmedabad, IMT Ghaziabad, or SIBM Pune?
When evaluating MBA programs in Marketing, there are numerous options available for consideration. However, one of the top choices is MICA (Mudra Institute of Communications, Ahmedabad). MICA is considered a premier institution for Marketing and Communications management education in India and is known for its strong industry connections and diverse student body. Additionally, MICA's curriculum is designed to be industry-relevant and prepares students for a career in marketing and communications.
Another good option for MBA in Marketing is IMT Ghaziabad. The institution has a good reputation for its MBA program and offers a diverse student body and a strong faculty. Additionally, the curriculum is designed to be industry-relevant, and the institution has a good reputation for its placement opportunities.
SIBM Pune is also a good option for MBA in Marketing. The institution has a strong reputation for its MBA program and offers a diverse student body and a strong faculty. Additionally, the curriculum is designed to be industry-relevant, and the institution has a good reputation for its placement opportunities. It can be placed on the same terms as IMT Ghaziabad for Marketing.
It's important to note that these are just a few examples of MBA programs in Marketing, and there are many other institutions that offer strong programs as well. It's essential to research different programs and institutions to find the one that best fits your career goals and preferences.
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