IIM Rohtak Organises Management Fest ‘Prabandh’; Check Details Here

New Delhi: Indian Institute of Management, Rohtak has successfully concluded its Management Fest ‘Prabandh’ for the year 2022. The theme of the event was “Manoeuvring Disruption through Resilience, Collaboration, and Execution”.

Industry stalwarts from renowned organisations were a part of Prabandh at IIM Rohtak. Devarshy Ganguly, Marketing Head, MagicBricks; Venkatesh Kidambi, Global Head, Digital Marketing & CRM, Kimberly Clark; Puneet Kapoor, CMO, Ebro India; Vijaya Kumar Ivaturi, Co-founder and CTO, Crayon Data, Munender Soperna, CIO, Dr. Lal Pathlabs, Vinod Bhat, CIO, Vistara, Shiv Kumar Bhasin, CTO, NSE India Ltd and Pradeep Ramakrishnan, CTO, KFC (Yum Foods) participated in various panel discussions.

Highlighting the current market situation and consumer behaviour, Professor Dheeraj Sharma said: "Today, we are in an era where individuals are expanding resources and investing in experiences. With changing consumer behaviour globally, we are going to witness a seismic shift in people’s mindsets. People today are more idealistic, socially conscious, and more experience-oriented than any of their preceding generations."

“Meaningful innovations are more important than simple innovations. While we manage these disruptions and innovations and become resilient, we need to vary at the same time and continue to acquire the basic skills. In our endeavour to acquire high-end skills and technical advancements, we are forgetting our elementary abilities. If one has a strong understanding of the basics, innovations and technological advancements will aid in transforming growth rather than creating dependency. Thus, students should have their focus on basic skills rather than complex and less useful skills," he added.