IIM Ahmedabad Offers Creative and Cultural Businesses Program for Entrepreneurs, (Register by March 28, 2022): Check IIM-A CCBP Details Here

IIM Ahmedabad has launched a special program called “Creative & Cultural Businesses Program or (CCBP)” for entrepreneurs in the creative, cultural sector. This 15 days program is designed to help participants learn how to apply management expertise for business growth. 

The newly launched CCBP program of IIM Ahmedabad will commence, from January 15, 2022. During the program, participants will work on various on-campus modules as well as off-campus assessments on 3 different sets of camps.

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IIM Ahmedabad Admission Criteria 2022 (Released): Shortlist, Fees, Cutoff 

IIM Ahmedabad CCBP Program 2022: Key Highlights

IIM Ahmedabad Program 2022 is divided into 3 sets of in-class interactions, which will include immersive modules, reading materials, sessions, and research work. The set will further offer academic camps, sessions by faculty and experts, project critiques, and mentor engagement. 

Participants will have the option to join various webinars, brainstorm, and network with contemporary thought leaders. The program will provide a platform to entrepreneurs where they can present business ideas to industry experts and stakeholders.

Meanwhile, talking about the program, Financial Express Online and Chairperson of the Creative & Cultural Businesses Programme (CCBP), IIM-A’s Prof Anchal Jain said, “CCBP is a one of its kind program that helps creative and cultural entrepreneurs learn to apply business management expertise and develop their growth plan and business strategy".

"The products and services in this space must have a strong resonance with their audience at both, an emotional and a rational level, in order for them to succeed. Therefore, the ability to understand how value is created, delivered, and enabled through a holistic business model is critical" he added. 

IIM Ahmedabad CCBP Program 2022: Eligibility Criteria, Selection Process 

IIMA CCBP 2022 program is specially designed for entrepreneurs and interested students who wish to learn about creative and cultural business management and growth. The selection for the program will be done based on video interview round and various parameters. 

As per the official statement made by IIMA, the entrepreneurs or to-be entrepreneurs who have applied for the program will have to go through a rigorous selection process. The selection committee will hold a video interview and will evaluate their business for further selection.

The program is open for all participants who have ventures or businesses in any of the following creative and cultural sectors: 

The main objectives of the IIM Ahmedabad Program 2022 are to adapt modern aesthetics and management skills and further use the skills for business development. The program will use production methods to the grass-root level to catalyze rural artisanal transformation. 

The IIMA CCBP 2022 aims to add value to creative and cultural products and help businesses to create ventures and profit. The program will create relevance and market value to the creative and cultural products, Professor Amit Karna added.

For more information on IIM Ahmedabad CCBP, contact: ccbp@iima.ac.in or | +91 99090 38771

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