An Advocate and Gold Medallist in LL.B. Purnima Arora is presently working as the Director General at Universal Institute of Legal Studies, New Delhi. She has to her credit numerous articles on legal issues published in several magazines and has also organized various seminars and conferences in the field. Also, she is the Executive Editor of a national Law Magazine ‘Lawyers Update’ and has been a part of the Universal Law Publishing Co. She plays a significant role in counselling, admissions and selection of faculty members apart from mentoring law aspirants and lawyers.
What key factors motivated you to join the education sector?
“Plethora of activities to gain knowledge and accomplishment of teaching”
I have been a part of one of the most reputed Law Publishing Houses - Universal Law Publishing Co. - for more than two decades. Reading and Books have already been a big part of my life. Moreover, the education sector is a medium to connect with lawyers and law students, imparting knowledge, and exposing a wide variety of perspectives and many different ideologies. The whole idea of sharing our knowledge with the future generation gives a high sense of achievement and fulfilment as well.
How would you describe your leadership style?
“Transformative and liberal decision making”
I am a firm believer in a transformational style of leadership. I like to give my faculty and my executives a sense of ownership over what they do in order to motivate them. And it has definitely paid off when I see that they put their heart and soul in their respective jobs – be it administration or developing the curricula or being creative in their teaching styles.
How do you strategize the key programs for the marketing of your institute?
“Core team planning and deploying digital marketing tools”
We already have a separate team at UILS for looking after the marketing aspects. They take care of everything, the strategies and plans to enhance our promotional outlook. We have our presence on all major social media platforms where we constantly keep in touch with our past, present and future aspirants through knowledge-enhancing tips and other related news. In fact, our alumni have been our greatest strength in increasing our enrolments through word-of-mouth publicity. Besides, we also advertise in newspapers and on online portals.
How does UILS ensure the best development of the students?
“Conceptual learning and training on regular basis”
At UILS, we believe in the overall preparation of a student, to help them succeed in examinations of all top law schools and also stress on developing their personality in facing the upcoming interviews and tests. We train them in all the subjects important for a law aspirant including Logical Reasoning, Legal Reasoning and General Studies apart from core studies. We start with making them understand the basic concepts and then move on to train for all types of questions which they may encounter in different entrance exams. We teach them each and every topic important for them, giving them ample practice through solved and practice questions, and assignments. Additionally, we give our students all important news about legal and other happenings around the world on a regular basis, and also Mock Tests based on real-life entrance exams of different law schools.
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How have you managed to teach students during these pandemic times?
“A regular learning adaptation with new technology”
We obviously had to suddenly shift from the offline mode to the online mode of teaching in March 2020 due to the COVID-19 pandemic situation. Our faculty had to tremendously adapt to the situation and moved out of their comfort zone to teach the students. They were all out to help and give their best by devising innovative teaching methodology. Also, we inculcated an open communication system to provide accessibility and understanding to our students. As we are taking classes online, we ensure that everything is comprehensible through elaborate PPTs and notes. Additionally, we hand out a lot of assignments based on the classes attended so that the students can practice and understand the concepts clearly. For any confusion or query, they are always encouraged to ask questions during the class since all our classes are highly interactive. Each of our faculty encourages our students to participate in the discussion and keep a touch. Also, we are working on creating e-books for the students’ convenience. Our regular updates and mock tests are already online.
What do you think should be UILS’ top priority over the next 10 years?
“Maintaining educational integrity and alignment with changing patterns”
We aspire to maintain the standards of education and teaching that we have created over the last 16 years. In that direction, we are always open to experimenting - be it in our teaching style to adapt to the changing patterns over the years or employing techniques to make the learning process lucid and fun-loving for the students. Also, we strive to keep updating and changing our teaching methodology according to the changed patterns over the years. We need to cater to the ever-changing students’ needs smartly so that they feel connected with us all the time.
What do you see as your institute’s greatest strengths?
“Constant commitment and quality services”
Our greatest strength is that we are one institute that is totally committed to law, and only law. We do not cater to all categories of learning, and we have made a niche for ourselves in the Law Entrance Coaching. Our study material is beyond compare and is considered the best in the industry, along with the most committed faculty with great experience and knowledge. We have our individual platform designed specifically for us, which helps the students to get the most interactive sessions possible.
Any suggestions you would like to give to the aspiring students?
“Focus and preparation is essential, in that order”
Whatever field you choose to pursue, give your heart and soul to attain it. In today’s highly competitive world, you need to give your one hundred percent to whatever you desire to attain. And for that, you need to start your preparation right now! This will ensure your absolute readiness in facing any sort of entrance exam with full confidence. Concentrate on your future and get set for a new beginning. There’s a lot waiting to happen and only you can make it happen.
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