A good marketing creates a brand identity to accomplish a development unit in the Country

Mr. Akshay Jain is the Director of Marketing and admission at Amity University, Jaipur Rajasthan. He has worked in Senior management & leadership roles in Business Management, Brand Management and Marketing Communications. He has a working experience of 20 plus years in the Media & Education Industry and has been of great importance to the institute.

Being the Director of Marketing & Admissions at Amity, what is your philosophy of leadership? How would you describe your leadership style?

“Power of Delegation and Empowerment to lead the institute towards gaining respect”

I believe in making sure that all stakeholders must have a sense of belongingness. I ensure to involve all my team members and peers in multitasking based on their capabilities and skill sets. It is imperative to ensure that every single contributor’s achievements are highlighted and recognized in all internal and wherever possible external forums and create an atmosphere of security and excitement. I believe in the Democratic style of leadership and strive to Empower.

How do you plan and strategize the activities to increase student outreach?

“A right positioning and create a cordial balance in promoting the University”

We at Amity University Jaipur are driven by strong operating processes and every year a strategic document is created earmarking the Objectives and responsibilities. And all stakeholders combined, ensure to make a collective effort to push and promote the university’s offering for the student outreach. Marketing Team & Admissions Team are not considered as two separate teams, and we ensure to build synergies and build enough accountability along with respective Head of Institutions, that our outreach becomes objective-driven and rational through various platforms. 

Check Amity University Jaipur Courses & Fees

What do you think are your roles and responsibilities towards the university and the students?

“Quality Recruitment & Enrolment of New Students for Institution & To remain Accountable & Available for students”

• Ensure a collaborative approach from all stakeholders, from Management to Teaching Staff and Non-Teaching Staff, and ensure to share all feedback and information in time.
• Keep Updating the developments and flag the issues in time for remedial action
• Live up to the requirements of an annual strategic plan and deliver accordingly.
• Ensuring Training of all stakeholders towards recruitment and enrolment side, so that there is a uniform approach and our students and prospects don’t get confused.
• Ensure to be compassionate and consider every student's smallest of queries with ease and merit.
• Ensure to take regular feedback post enrolment, which allows the student to settle down and become more participative and share their feedback with ease.
• Act on good suggestions, and make them part of the best practices on merit and highlight them.
• Ensure meaningful interaction and engagement sessions from Industry. 

What challenges do you face while promoting the new age programs?

“Opportunity to be discovered under the hurdles in the educational sector”

I believe new-age programs have instead come as an opportunity, not as a challenge. The target group is so aware of the advancements and developments that they instead come on board with enough clarity and thus the queries. Our Programs are all new-age programs, with inputs from empaneled Industry Advisory Boards. All programs and deliverables are reasonably explained on our website and respective institute’s microsite; that most of the concerns and queries are addressed at initial steps. These new-age programs offered at our campus, helped us become a national campus; as the uniqueness of our program offerings draws a lot of attraction from outside Rajasthan and more than 50% of our enrolments are from out of Rajasthan.

When you came to this institution, what was your vision and how are you trying to achieve it?

“Evolution to set up education in every way to access it even during the pandemic”

I joined Amity University Rajasthan, Jaipur in the Peak admissions season of 2019, in February. I was very sure that as per the expectations, I will first ensure to achieve the highest admissions number for the system, since its inception; then further build that to Optimise the University’s capacity. Within two years of my stint at AUR, I and my team under the able young leadership could manage to achieve that, despite tough COVID times. We just ensured to stick to the basics and made sure that all our strengths are communicated and shared with our prospects. 

What would you like people to know about Amity University, Rajasthan, that they may not know?

“Expanding the path of success to all the areas of education and development”

• We endeavor to ensure that within the framework of the University, all our schools & institutions should be able to create their own space for natural attraction for enrolments.
• We are in the band of Top 100-150, universities in NIRF 2020.
• The Quality of research work, publications, and importance of same should be reached across the globe. 
• I wish that more and more activities and events happen that we involve the entire ecosystem in our deliveries and people get benefitted well from our impeccable offerings and value system.
• We have a 3100 seater capacity hostel, and our systems are very robust and there are multiple clubs and activities that students enjoy their time on the campus.

What are the major challenges that you have faced as Director of Marketing & Admissions at Amity? How did you overcome them?

“Smooth work by management while creating awareness about the institute” 

It was a little difficult to take the team on board and get them aligned to management’s and my vision. But with the help of empowerment, training, and ensuring that each individual gets to learn and unlearn; helped in building a strong team connection, and within two years results are evident. The other minor challenge was to break the fixed mindset on the customer approach. But now every team member is contributing to higher spirits as recognition excites them to excel and perform. 

Tell us about your experience in higher education and what makes it the best industry to work in?

“Education serves humanity much effectively and adds value in people’s lives through effective guidance”

As an outsider in the industry, I was not clear on the way the system works. But once I became part of the system and ecosystem, I realized that it’s one big Opportunity to serve mankind, as Education is the basic need, and people strive for quality education. Since this profession allows you for self-development, as every day you come across new situations and a variety of mindsets, People’s development in turn benefiting the society and nation, so that’s the reason I find this industry to be the best. And with technological advancements and global boundaries coming close the industry has huge potential to grow.

Click here Amity University Jaipur Placement

What life advice would you like to give to the students?

“Don’t wait for things to happen, make things happen”

• Design your life and design your career, instead of just planning it. 
• Identify your strengths or seek or take help from your close ones or experts to identify them.
• Learn to detach from a situation, look for options and highlights, get your learnings and basics right, and map your potential and go for it.