I have a friend who is an alumnus from the 2007-11 batch of the EEE branch and based on her input, I would highly recommend you to join this campus! In case you miss out on getting into NIT/IIT, trust me, you should go for Amrita as your third-best choice.
My friend had completed her B.Tech from Amrita and went to a top-notch government college for her M.Tech. It would provide you exposure like no other renowned college in the whole of Kerala. My friend and her batchmates were experts in the microcontroller program. Their expertise led them to participate in programming for FPGA.
Therefore, one should always consider joining Amrita for the EEE branch.