IIM Calcutta has a digital marketing certification, is it worth doing?

Getting certified from any IIM in any course is definitely an achievement. But the selection process is not easy and requires more time and effort than you think. If you want to get a digital marketing certification from IIM Calcutta, you should have the proper knowledge to crack its entrance exams. Also, you should be confident to excel in the industry. Only then is the certification worth it.

If you are unable to make it into IIM don’t go for any other Institute for pursuing a digital marketing course. The reasons for this are:

• Colleges offer digital marketing courses for a minimum of 2-3 years. This is unnecessary as digital marketing courses can be completed within 3-6 months

• Colleges offer these courses are high fees whereas you can learn the course from an industry expert for less than half of the actual fees

• Colleges focus more on theoretical knowledge. Whereas a course like digital marketing requires a more practical approach. This can be made possible only through an industry expert.

• MBA colleges do not guarantee placements. 

So we can say that a digital marketing course from IIM is not as valuable as one you can get from a Digital Marketing institute. The high fees, duration, and lack of placements don’t make it worth spending so much time on.