News Title: Indian Institute of Management (IIM) Udaipur has recently organised its fourth Chicago Booth Quantitative Marketing Conference to promote the exchange of ideas. The conference was held to build research relationships with Indian faculties and potential collaborations.
As per IIM Udaipur, the conference goal is to develop collaborative research collaborations with Indian faculties. Chicago Booth, a leader in management research and education, played a key role in the conference's goal of fostering debates about quantitative research in marketing in India.
In order to promote the exchange of ideas, research, and the investigation of potential collaborations, the conference aims to bring together marketing faculty from Booth and faculty, PhD students, researchers, firms and NGOs among others interested in serious quantitative marketing research from India.
Professors and PhD candidates from ISB, IIM Ahmedabad, IIM Bangalore, IIM Calcutta, IIM Lucknow, Ahmedabad University, and Institute of Management, Goa participated in the conference, along with participants from countries including University of Minnesota, Texas A&M University, and Columbia University.
The conference generated a lot of interest in research from India thanks to nine excellent research presentations by professors and PhD scholars as well as debates and comments from the faculty team from the Chicago Booth School of Business.
Professors Pradeep Chintagunta, Joseph T. and Bernice S. Lewis Distinguished Service Professor of Marketing, and Sanjog Misra, the Charles H. Kellstadt Professor of Marketing, both at Chicago Booth were among the conference's creators.
Additionally, Professors Pradeep Chintagunta, Sanjog Misra, Bradley Shapiro, and Giovanni Company all represented Chicago Booth at the IIMU-Chicago Booth conference. The ISB, Hyderabad and the IIM in Bangalore have hosted the earlier edition of the conferences.
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