IIM Calcutta Introduces MDP On Effective Sales Management; Read Details Here

New Delhi: IIM Calcutta has announced its upcoming Management Development Program (MDP) on Effective Sales Manager for the academic session 2022-23. The program will commence from November 7 and November 11, 2022 for all interested candidates.

IIM Calcutta is pleased to announce its upcoming MDP on Becoming An Effective Sales Manager.
Date: 7th to 11th November 2022
Programme Director: Prof. Ramendra Singh
Details - https://t.co/J0USKyBLUB
MDP-related query- program_mdp@iimcal.ac.in
Calendar- https://t.co/KNhQY5H26U pic.twitter.com/PnDIi8DP4K
— IIM Calcutta (@IIM_Calcutta) September 29, 2022

Informing about the program, IIM Calcutta said, "IIM Calcutta is thrilled to announce its next MDP on Becoming an Effective Sales Manager, which will take place from November 7 to November 11, 2022. Details regarding the program can be found at https://bit.ly/3BJXoze”.

The IIM Calcutta Program 2022 is specially designed for executives or managers from marketing, product/brand and sales functions or marketing analysts whose principal commitments lie in creating a market, revenues, and profits from new and existing products.

The curriculum of the program would be helpful to managers from functional areas or backgrounds other than marketing who assist the organisation's marketing efforts. Interested candidates can now apply for MDP through the official website; www.iimcal.ac.in.

IIM Calcutta Management Development Program 2022: Highlights

As per IIM Calcutta, the MDP program will be highly engaging and dynamic, including participant presentations and discussions, case studies, group activities, classroom lectures, and expert presentations. Under this program, participants will learn the below-mentioned skills:

Develop Sales Management
Plan Effectively for a Sales Job
Motivate and direct the sales force
Define Objectives and Evaluate Performance
Communicate and Bargain Efficiently
Understand Different Consumers (Individuals and Organisations)
Effectively Manage Significant Accounts

In addition to this, the program will cover the following topics: Recognizing New Challenges Sales Professionals Face in Today's Environment, Learning to Lead Sales, Selling Methods and Techniques, Relationship vs. Transactional Selling in Personal Selling among others.

Participants will have the opportunity to learn about Markets for Consumers vs. Businesses: Selling Implications, Customer Relationship Management and Key Accounts, Problems with performance management for salespeople, and Self and People Management skills.

According to the official announcement, Professor Ramendra Singh will serve as the program's director. For any queries related to the IIM Calcutta MDP 2022, interested candidates are advised to reach out to the student cell through mail at mdp@iimcal.ac.in.

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