The sports industry is nearly half a trillion-dollar industry worldwide. In India, it is one of the fastest-growing spaces owing to the entry of new leagues like IPL, ISL, ProKabaddi Leagues, and Fantasy sports – Dream 11 and MPL, which have been acting as a game-changer. This has opened up new career opportunities in the field, which includes athlete/talent (also rights & licensing) management, sports marketing/sponsorship, merchandising, sports tourism, sports digital solutions - OTT platform

K J Somaiya Institute of Management

The Rising Demand of Sports Management

Currently, MBA in Sports Management is one of the most in-demand programmes globally as it provides an opportunity to the students for building their long-term careers in a dynamic sector, possessing a considerable growth potential & comprises of future employers like sports broadcasting networks, athletic apparel and sports equipment organizations, marketing and public relations firms, sales and advertising companies, media agencies, sports & recreation clubs, fitness companies, event management companies, celebrity management firms, digital marketing organizations, and major league clubs.

Students can expect to secure industry roles like sports analyst, sports brand manager, managing health and fitness chains, sports merchandiser/retailer, sports agent, public relations manager, event manager, athlete development specialist, digital marketing manager, media manager, celebrity consultant, sports medicine and nutrition specialist.

The fast-growing sports sector consisting of Athlete/Talent (also Rights & Licensing) Management, Sports Marketing/Sponsorship, Sports Tourism, Sports Digital Solutions, e-Sports, Sports Venue Operations and Management, Sports Analytics, is very diversified today and holds great potential for career opportunities.

Globally, sports is a multi-billion dollar industry growing significantly, the largest being the USA and Europe, while Asia-Pacific shows great potential in growth of sports and sportainment. Thus giving opportunities to the qualified and skilled sports managers to grab a part of this ever growing global pie.

Why K J Somaiya Institute of Management?

Business Schools in India are increasingly recognizing this change today. One such prestigious school, K J Somaiya Institute of Management (along with Somaiya Sports Academy), offers a sector-specific course - MBA in Sports Management, with world-class sports facilities for on-ground experiential learning and international immersion opportunities.

The MBA in Sports Management at K J Somaiya Institute of Management is a 2-year full-time program across 12 significant segments which covers every aspect of the industry through courses in these broad cohorts – business management, marketing, branding & media, technology & analytics, strategy & leadership, and niche areas like negotiations, medicine, physiotherapy, event management, and tourism management. The board of studies includes industry stalwarts like Medha Shitut - Head - Research & Strategy | Zee Group, Chester King – CEO| British eSports Association (London), Satish Menon – CEO |Kings XI Punjab, Swapnil Salvi- General Manager | Inox, Mehul Kapadia – COO | Motorsports Network (London) and Dr. Pramod Prabhakaran - Sports Medicine & Sports Resilience Expert | Imperial College of Business (London).

Best Learning Atmosphere

KJ Somaiya Institute of Management MBA-SM accords excellent classroom learning with practical and seat-of-the-pants orientation through experiential learning. Thus, building sports managers with an active inclination towards hands-on operational application. It is crafted on the basis of the future orientation of sports and entertainment industries. The programme imbibes into budding sports management professionals, the movement of sports and sportstainment expected to evolve in the future such as e-sports, sports analytics and focused & specialized technology as related to specific areas of sports.

Career Opportunities

K J Somaiya Institute of Management is a well-reputed institute and known for its excellent placement records. A students pursuing MBA in Sports Management can explore opportunities in Digital Marketing agencies, Sports Analytics, Business Development for Sports sponsorship, Event Management, Managing Sports Brands, Clubs and Sports -related Properties, Managing Sports Brands, Clubs and Sports -related Properties, Sports Media Management, to name a few. With these many options to explore, a student can form a prosperous career in the future with a robust learning foundation at K J Somaiya Institute of Management.

Become a part of the Somaiya sports Academy for on ground sports learning opportunities and International Immersion opportunities to enhance your portfolio. Register and compete with different B-Schools in the areas of sports ranging from offline sports to online sports like fantasy gaming and E-sports.