MBA in Marketing and Finance is a 2-year post-graduate program for candidates interested in the fields of marketing and financing. Candidates can pursue this course full-time, part-time, online as well as in distance education/correspondence mode. Although, a full-time degree holds more power than the others stated.
A degree in MBA is considered very popular on a global level. This course in marketing and finance enhances both professional as well as personal growth. It gives the candidates scope for innovative lookout and network with the best companies in the market. Through this course, the candidates acquire the necessary skills to start a business or a start-up and give a wide scope for the development of career and skills.
The eligibility criteria for this course is an aggregate of 50-60% marks in the Bachelor’s degree from a recognized institute. Candidates are selected on the basis of their marks secured in the entrance exams and their performance in the counseling sessions. Candidates are required to qualify for various entrance exams on either National-level, state-level, or college-specific followed by a counseling session. Check MBA Full Form
The average course fee for this course ranges between INR 12,000 to 12 Lacs for the duration of 2 years. The candidates have wide job options after completing their MBA in Marketing and Finance. They get various job offers from reputed companies such as Tata Mahindra, Royal Bank of Scotland (RBS), Biocon, HCL, etc.
Their average starting salary ranges between INR 2 to 7 Lacs per annum and candidates graduating from recognized colleges can earn up to INR 25 Lacs per annum.
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MBA Marketing and Finance Course Highlights
| Course level | Post-graduation |
| Full form | Master of Business Administration |
| Duration | 2 years |
| Examination type | Semester |
| Eligibility | Bachelor’s Degree with 50% Aggregate |
| Admission process | Entrance-based/Merit |
| Course fee | INR 12,000-12 Lacs |
| Average salary | INR 2-7 Lacs per annum |
| Top recruiting companies | Tata Mahindra, Royal Bank of Scotland (RBS), Biocon, HCL, etc. |
| Job positions | Marketing Executive, Relationship Manager, Finance Analyst, Business Analyst, etc. |
What is MBA Marketing and Finance about?
MBA in Marketing and Finance is a course that offers the students a platform in order to polish their skills and adjust in all kinds of environments. It prepares the students to excel in the field of marketing and finance through the knowledge gained through MBA Marketing and Finance courses.
- It covers all the marketing and finance aspects like budgeting, auditing, advertising and public relations in order to build up the student’s knowledge and increase the required traits in this field.
- MBA in Marketing and Finance offers a balanced methodology by imparting knowledge in this field through lectures, projects, presentations, discussions, etc.
- Some other methodologies in this field include internships and seminars during the ongoing course.
- This course offers placements in reputed and recognized organizations in various employment fields.
- The main aim of this course is to make the potential candidates professional in the field of marketing and finance.
Find Out : MBA vs PGDM
Why study MBA in marketing and finance?
MBA in marketing and finance is a 2-year post-graduate program especially for the candidates interested in the field of marketing and financing. In this course a student can learn a lot and can enhance their skills which will help them later in their career. The candidates can benefit from this course in various ways:
- MBA Marketing and Finance is specially designed to teach students about everything marketing – how to make wise marketing decisions (associated with advertising, public relations, etc.)
- This course focuses on the financial aspect of business and management aims to train students on how to make sound financial decisions for companies or organizations.
- Marketing finance helps in enhancing the professional as well as the personal growth of a student.
- MBA in Marketing and Finance will help the candidate gain in-depth knowledge of Finance and related fields while also developing skills like data analysis and financial accounting.
- The candidates are required to have some raw talent of their own as well. Through this course, they can enhance those skills and acquire the necessary ones to have a start-up or a business of their own.
- Candidates may also go for further courses such as Certification in Risk Management Assurance (CRMA), Certificate in Finance Management (CFM), Financial Risk Manager (FRM), Chartered Financial Analyst (CFA).
Find Out: MBA Marketing and Finance Top Jobs
What is the Admission Process of MBA Marketing and Finance?
MBA Marketing and Finance has become very difficult in today’s era. Candidates can follow a few steps in order to make the admission process less tiring and stressful. In most of the colleges, admission is done on the basis of entrance exam and counseling sessions. Candidates can get admission in a good college if he follows these steps:
Step 1: A candidate should apply for various entrance exams such as CAT, MAT, GMAT, XAT, etc. for a start.
Step 2: After applying for such entrance exams candidates must appear for those as their marks obtained in these exams are very partly important for the admission.
Step 3: Once the results are declared the candidates must make a list of preferable colleges and fill-in the admission form.
Step 4: After the admission forms are filled, the colleges release a list of short-listed candidates based on the cut-off marks and their merit in the entrance exams.
Step 5: Once a candidate is short-listed, they get a call from the institute for the procedure of the internal selection which includes one of these: Written Ability Test (WAT), Group Discussions (GD), and Personal Interviews (PI).
Step 6: Based on the overall performance, candidates are selected and they are required to deposit the admission fees which confirms the admission of the candidate.
A few colleges offer direct admission to some candidates under two circumstances which are:
- Candidates who have a bachelor’s degree from a reputed college or institutes of national importance.
- Candidates belonging from some categories like SC/ST/OBC or other NRI students.
What is the Eligibility of MBA Marketing and Finance?
Candidates seeking admission in MBA Marketing and Finance must fall under the following criteria to be eligible for admission to this course.
- Applicants must have completed their higher secondary and have a Bachelor’s degree from a recognized board.
- Candidates must appear for their entrance exams in their final year of the bachelor’s course so that they can apply to MBA Marketing and Finance colleges right after graduation.
- Candidates must have an aggregate of 50-60% in their bachelor’s degree.
- Candidates must obtain valid marks in their entrance exams in order to satisfy the college cut-off.
Find out: MBA Marketing and Finance Top Colleges
MBA Finance and Marketing Entrance Exams
MBA Finance and Marketing Entrance exams are the most vital component for getting admission in a good college offering MBA course. There are various types of entrance exams for different levels of competency. Candidates can appear for National-level, State-level, or college-specific entrance exams to get admission in colleges. The candidates must also keep track of all the necessary information about these exams like registration dates, exam dates, etc. Some of these are listed below for this year:
| Entrance Exams | Application Date | Exam Date |
|---|---|---|
| CAT | August 3 – September 21, 2022 | November 27, 2022 |
| XAT | August 10 – December 12, 2022 | January 08, 2023 |
| SNAP | August 04 - November 24, 2022 | December 10, 18, and 23, 2022 |
| CMAT | December 26 – February 25, 2023 | March 26, 2023 |
Find Out: CAT 2023 Updates
How to prepare for MBA Marketing and Finance entrance exam?
MBA Marketing and Finance Entrance Exams are considered to be one of the difficult exams. Candidates must keep the following points while preparing for the MBA Marketing and Finance Entrance Exam.
- The candidates must know all the necessary information about the entrance exam like registration date, exam dates, fees, etc.
- The candidates must focus on the syllabus and decide whether they can self-study or need coaching. They must choose what is best for them.
- The candidates must make a schedule to make sure all the topics are covered and start preparing for the exam.
- The candidates must start by breaking down the syllabus as the syllabus of these entrance exams is vast.
- They should try solving previous years’ question papers, give mock tests, etc. and prepare for some common sections such as reading comprehension, verbal ability, data interpretation, logical reasoning, etc.
- Other than the written test the candidates must be prepared for the Group Discussion (GD) and Personal Interview (PI) as their admission depends on the overall performance.
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How to get admission to a good MBA Marketing and Finance college?
MBA Marketing and Finance is sought to be one of the dignified courses in India, However, every student wants to get admission in the best college or university. Below given are a few points that they must keep in mind.
- Check the available colleges offering this particular course and make a list according to your priority and preference.
- Fill-up the application forms and check them thoroughly before submission.
- You must meet all the eligibility criteria and give an entrance exam.
- Keep track of the submission dates and counselling sessions date.
- Prepare for your counselling session beforehand as your admission depends on your overall performance.
- Pay your admission fee fully and on time to confirm your admission.
What is the Syllabus of MBA Marketing and Finance?
Here is the syllabus for MBA Marketing and Finance that students must go through:
| Semester-I | Semester-II |
|---|---|
| Financial & Management Accounting | Global Financial Markets and Products |
| Business Communication | Human Resource Management |
| Principles of Marketing | E-Business Fundamentals |
| Quantitative Methods | Consumer Research |
| Organizational Behavior | Retail Marketing |
| Managerial Economics | Strategic Management and Business Policy |
| Semester-III | Semester-IV |
| Derivatives & Risk Management | Sales and Distribution Management |
| Electives | Electives |
| Summer Internship | Advance IT Tools or Information System and Application |
| Management of Banks & Financial Institutions | Service Marketing |
| Strategic Product Management | Marketing Audit |
| Multinational Finance | Emerging Marketing Concepts |
| Principles of Public Relations | Rural Marketing |
| Advertising and Sales Promotion | Marketing for Non-Profit Organization |
| Customer Relationship Management | Viva-Voce |
| Marketing Laws | International Marketing |
| Supply Chain Management | Direct and Event Marketing |
| Corporate Communication | Retail Buying Techniques |
MBA in Marketing and Finance Top Colleges
| Ranking INDIA TODAY | Name of college | City | Selection Criteria | Average fees |
|---|---|---|---|---|
| 86 | Universal Business School (UBS) | Karjat | CAT/GMAT/CMAT | INR 1,098,000 |
| 104 | Poornima University (PU) | Jaipur | CAT | INR 2,15,000 |
| 123 | Ramaiah Institute of Technology (RIT) | Bangalore | MAT/CMAT/KARNATAKA-PGCET | INR 1,08,000 |
| 126 | Balaji Institute of Telecom and Management (BITM) | Pune | CAT/MAT/XAT | INR 8,45,000 |
| 128 | NITTE Meenakshi Institute of Technology (NMIT) | Bangalore | KMAT | INR 85,390 |
| 233 | Jaipur National University, School of Business & Management (SBM) | Jaipur | CAT/MAT/XAT | INR 3,57,000 |
| - | Martin Luther Christian University (MLCU) | Shillong | Merit-based | INR 2,95,000 |
| - | Jain University (JU) | Bangalore | CAT/MAT/Jain-entrance-test | INR 9,90,000 |
| - | MATS University | Raipur | CAT/MAT/XAT | INR 3,50,000 |
| - | Sharnabasava University | Gulbarga | Merit-based | INR 1,08,000 |
After completing a MBA in marketing and finance successfully a candidate gets various job opportunities. They have a wide range of job options in different areas of the employment market. They can choose any path they want to follow and get a job in any sector such as Banking, IT sector, Financial Institutions, Relationship Manager, Business analyst, etc. they can get an average starting salary that ranges between INR 2 to 7 Lacs. Some of these jobs with their job descriptions are given below:
| Job Profile | Job Description | Average Salary |
|---|---|---|
| Marketing manager | The job of a Marketing Manager is to develop, implement and to execute plans in an organization for marketing strategically in order to attract more potential customers and to keep the existing customers. | INR 4-5 Lacs |
| Marketing Executives | A marketing executive is responsible for generating strategies for increasing the sales and profits in an organization | INR 2-3 Lacs |
| Financial Analyst | A financial analyst collects data, monitors, creates financial models and identifies business trends. | INR 3-4 Lacs |
| Sales Manager | The job of a sales manager is to generate revenue by selling the products and services and to look after the sale of the company. | INR 9-10 Lacs |
| Digital Marketing Manager | A digital marketing manager looks after the digital platform of the organization and manages the digital marketing of the company. | INR 4-5 Lacs |
| Business Analyst | A business analyst designs and modifies a business system by interacting with the shareholders. They also document and analyze the needs of the business. | INR 5-7 Lacs |
| Relationship Manager | The job of a relationship manager is to maintain a good and respectful relationship with the clients or companies and keep them up-to-date about the developments. They also clear the doubts (if any) of their clients. | INR 6-7 Lacs |
MBA Marketing and Finance Jobs and Salary
What is the Future Scope of MBA Marketing and Finance?
After completing their MBA in Marketing and Finance successfully, the candidates get a lot of job options in various reputed or recognized companies in the future. They get a wide variety of job options in different areas of the employment market. They can choose any path they want to follow and get a job in any sector such as Banking, IT sector, Financial Institutions, Relationship Manager, Business analyst, etc. they can get an average starting salary that ranges between INR 2 to 7 Lacs.
- MBA Marketing and Finance graduates with an accounting background can consider options like CPA (Certified Public Accountant) and CMA (Certified Management Accountant) to add to their qualifications and knowledge.
- Candidates can start their own business, consult, or manage many different types of companies. You are also prepared for leadership positions in the field of marketing.
- With Digital Marketing reaching new milestones every now and then, MBA Marketing and Finance graduates can expand their horizons with the means of the Internet age by using their knowledge gained during the course.
- The candidates who want to improve their careers can go to pursue a doctorate degree after this course. The doctorate degree in MBA is the highest degree to acquire which is a Ph.D. in Management courses.
- MBA Marketing and Finance graduates can also work as a professor or associate professor in a reputed college or university by giving the NET exam.
MBA Marketing and Finance FAQs
Ques. What is the duration of the course?
Ques. Can you pursue this course in distance education?
Ques. What are the skills that you will gain after completing this course?
Ques. What is the eligibility to take up this course?
Ques. What is the average fee that you will have to pay to take up this course?
Ques. Name some prominent companies where you can join after completing the course?
Ques. Name some prominent colleges that offer this course?
Ques. Name some entrance exam that you will have to give to join this course?
Ques. How much can you earn on an average after completing this course?
Ques. Name some job positions that you can apply for?
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